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EA: Online Pass Revenue 'Not Dramatic', But Pleasing Nonetheless

Author:
Matt Gardner
Category:
News
Tags:
Citi 2011 Technology Conference, EA, Online Pass

EA: Online Pass Revenue 'Not Dramatic', But Pleasing Nonetheless

Talking at the Citi 2011 Technology Conference on Wednesday, EA's CFO Eric Brown acknowledged that the revenue stream from EA's anti-pre-owned initiative - the Online Pass - hasn't set the world alight: 'The revenues we derive from that haven't been dramatic. I'd say they're in the $10-$15 million range since we initiated the program'. However, he did also mention that it is all 'found revenue', monetising an area that was previously filled with users who "consumed bandwidth for free." [Gamasutra]

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