Login | Signup

EA: PC Is The "Fastest Growing Platform"

Author:
Jonathan Lester
Category:
News
Tags:
EA, PC gaming

EA: PC Is The "Fastest Growing Platform"

'Through Subscriptions, Micro Transactions & Downloads'

It wasn't so long ago that analysts and publishers were forecasting doom and gloom for the PC games market, trumpeting "PC gaming is dying out" or words to that effect. Now, however, EA boss John Riccitiello admits that the PC is currently the "fastest growing" gaming platform, thanks to a surge in Free To Play gaming, digital distribution and microtransactions.

"Just five years ago people said that the PC game business was in a radical state of decline because NPD said it was down 10 percent, 20 percent, 30 percent, year-in year-out," Riccitiello explained in an interview with CNBC, acknowledging the malaise surrounding the PC market at the start of this console generation. Now, however, the situation is very different.

"The fastest growing platform for video games today is the PC," he declared, "but it's growing through subscriptions, through micro transactions and through downloads. So publishers like us are able to grow because we're transforming the way we deliver products to the consumer."

The EA boss pointed at the ever-expanding free to play sector as a key factor in the PC upswing, stating that it's infinitely more lucrative than the name suggests.

There's a lot of power in free-to-play," he said. "And by the way, for what it's worth, free-to-play is anything but free. We have lots of games that are 'free-to-play', where paying users are giving us ten, twenty, thirty dollars a month."

There are doubtlessly other reasons why PC gaming is expanding, among them the huge number of exclusive inexpensive indie titles, cheap game RRPs, falling hardware prices and the current console generation lasting so long. It's clear that EA are attempting to embrace this growing market with Origin and free-to-play endeavours, but let's face it, they can't take any credit.

Add a comment8 comments
DivideByZero  Jul. 20, 2012 at 12:27

Hold your horses there Jon.

Not everyone was saying "PC gaming is dying out".

Some of us (me for sure) were saying how much better it was and how if consoles don't get a new generation then they will die out, leaving PCs to take the market.

Still holds true. Consoles are good and all, but PC is better.

JonLester  Jul. 20, 2012 at 12:31

Hold your horses there Jon.

Not everyone was saying "PC gaming is dying out".

Some of us (me for sure) were saying how much better it was and how if consoles don't get a new generation then they will die out, leaving PCs to take the market.

Still holds true. Consoles are good and all, but PC is better.


Ah, by "everyone," I meant the prevailing opinion of many analysts, pundits, publishers etc, not PC gamers. I might amend that wording slightly.

UPDATE: Done

Last edited by JonLester, Jul. 20, 2012 at 13:05
Quietus  Jul. 20, 2012 at 12:37

I would also add that because of its original decline, it has been made possible for the PC market to grow again so quickly. Had it stayed up, it would not have been possible.

Either way, I barely turn on a console nowadays.

musicrabbie  Jul. 20, 2012 at 12:43

Oh blimey, here we go again... certain types of game genres began to "stumble" on PC quite a few years ago (e.g. the dearth of decent campaign-lead action/shooters since Half Life 2). The explosion of The Sims was a major emabarrassment to the PC too...

With action/shooters in mind there may be signs of life, principally with a small mod call Dayz. You may have heard of it :-)

Anarchist  Jul. 20, 2012 at 16:35

PC Vs Console wars?

It's like being back in the 1990's \o/

DivideByZero  Jul. 20, 2012 at 17:14

Hardware wise, PC can do anything all the consoles can do much better. This means we can play anything from AAA+ mega graphics games that look even better on the PC down to 16 bit indie games.

I believe the thing that didn't do the PC market any favors was the fact that it was always 1 player, never with split screen. Now PC actually gets that a fair amount and console games seem to be going away from it for some reason. This makes the PC just as viable a solution to pick up and play when you have mates over.

The PC stumble was also to do with new consoles coming out.

I personally don't think PC or Consoles are going disappear for ages yet, despite what many fear mongers are saying. But I do think it is time for the next gen already... which I may have mentioned once or twice.

(Thanks for the update Jon ;)

Quietus  Jul. 20, 2012 at 23:08

Hardware wise, PC can do anything all the consoles can do much better. This means we can play anything from AAA+ mega graphics games that look even better on the PC
That's a big generalisation. In my experience, it's a tiny minority of people that can afford to keep their PC up-to-date enough to play the latest games at any given time. That's part of why console sales boomed, because people saw it as the cheaper option.

EndlessWaves  Jul. 22, 2012 at 00:55

Yeah, consoles are never going to kill the PC gaming market entirely. The only thing that could do that is something from the inside.

For me Steam is the biggest candidate currently, forcing people into playing games a certain way isn't great for diversity and those sort of systems need to remain strictly optional (however popular they get).

Trackbacks

Leave a Trackback from your own site

Email Address:

You don't need an account to comment. Just enter your email address. We'll keep it private.