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EA shakes up FIFA Ultimate Team transfer market to combat coin sellers

Jonathan Lester
EA Sports, FIFA 15, FIFA Ultimate Team

EA shakes up FIFA Ultimate Team transfer market to combat coin sellers

In an effort to push back the tide of 'coin sellers' taking advantage of FIFA Ultimate Team's transfer market, EA has now made some sweeping changes to how the marketplace works.

All items in FUT (from players to consumables, club items and in-forms) now have a price range that limits the highest and lowest prices they can be sold for. EA contends that this will help players understand the relative value of the items they own or intend to buy, "make high-rated players more attainable for all FUT gamers and ensure a level playing field," and perhaps most importantly, "further restrict illegitimate coin transfers on the transfer market".

How does this work? Historically, 'coin sellers' use bots to farm in-game currency. Players looking to buy coins would then list an incredibly cheap item for a ridiculously high price, which the coin seller would purchase after real money changed hands, closing the sale in an odd but effective workaround. The new price ranges, however, stop this last part of the transaction taking place, or at least means that buying coins will require a huge number of smaller transactions.

Will it work? Probably.

EA also released the following notes:

  • All Price Ranges will be universal across Xbox, PlayStation and PC.
  • When you list an item on the Transfer Market, the range at which an item can be sold will appear. These price ranges will be set by the FIFA Team based on analysis of past Transfer Market prices.
  • Open bid transfers will be unavailable after Price Ranges have been activated. In order to list an item on the Transfer Market, you will have to set a “Buy It Now” price within the Price Range.
  • The Price Range for each FUT item will be set wide enough for you to still enjoy trading on the Transfer Market.
  • The Price Range for certain players may be adjusted in the future as we work to improve this feature over time.
  • New ‘in-form’ FUT player items will receive a Price Range upon release.

What do you make to the new changes to FIFA Ultimate Team? Have your say in the comments!

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