"We've Listened To The Feedback"
EA seems to be making some promising noises after its change in management, not least of which a pledge to abandon those staggeringly-annoying Online Passes in future games.
About time too, really.
“Yes, we’re discontinuing Online Pass," EA senior director of corporate communications John Reseburg confirmed to VentureBeat. "None of our new EA titles will include that feature."
“Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.
“We’re still committed to creating content and services that enhance the game experience well beyond the day you first start playing.”
In case you don't know, online passes are one-use codes packaged with new games that let its first customer access online features and multiplayer. Pre-owned customers, however, need to pay an extra supplement (usually $10). Arguments for the system tended to revolve around making extra scratch for developers (though we have little proof that the money ends up in their hands as opposed to the publisher's wallet) and flat-out stupid excuses regarding server loads. EA were one of the most enthusiastic exponents of the scheme, but have likely culled it to curry favour with the increasingly irate gaming audience.
It's more than likely that EA have identified in-game microtransactions as a viable source of revenue, and this latest news does rather tie in with some recent rumblings on the subject. But it's great to see the time-wasting passes finally being shelved - and more to the point, it'll be interesting to see whether some of the copycat companies follow suit. Probably time to kill off that idiotic PSN pass now, Sony.