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EA: Xbox Smartglass Is A "Killer Initiative"

Jonathan Lester
EA, Nintendo, SmartGlass, Wii U, Xbox SmartGlass

EA: Xbox Smartglass Is A "Killer Initiative"

'It Does Definitely Put Pressure On Nintendo'

It seems that EA are stoked about Microsoft's recently-announced Smartglass venture, which will lets players interact with media and games through synced tablets and touch devices, going as far as calling Smartglass a "killer initiative" that will "change the way people interact with consoles."

Apparently the Wii U may also have serious competition, being as you won't have to buy a new console to use Smartglass.

EA Labels chief Frank Gibeau told Gamesindustry that Smartglass is a major area of interest for EA, being as it incorporates a new control scheme with the mobile and tablet applications that they're trying so hard to segue into.

“I think it’s a killer initiative. I really like it a lot. It ties into what we’re trying to do as a company."

"What we’re trying to do as a developer of games is – we’re looking at multi-screen environments as being really key in what’s happening in gaming. You play games on your mobile. You play games on your PC. You play games on your console. So giving people more access points through multiple screens is a great thing.”

Talking specifics, Gibeau cited the recently-demonstrated Madden compatibility as an example of how Smartglass could be used to manage a player career both while playing and away from the screen, providing a true multi-screen strategy.

“I think it’s very important for a couple of reasons. SmartGlass will bring in a whole new audience to gaming, but with respect to SmartGlass integration with a console experience it is changing the way people interact with consoles,” he said.

“If you look at Madden or FIFA this year, they have a series of multi-screen applications that allow you to manage your connected career or manage your FIFA Ultimate team while you’re in front of the screen or while you’re away from the screen. What that’s enabling is people to engage in a world that’s very, very important to them that they’re very passionate about even while they’re away from their 60-inch television.”

When asked about whether Smartglass could potentially give Nintendo's touch-enabled Wii U Gamepad a run for its money, Gibeau responded with a resounding yes.

"It does definitely put positioning pressure on Nintendo because you don't have to buy a new system. Most likely, you already have a smartphone and you already have a 360, so it does a really good job of positioning for the platform and we're very excited about it."

We talked about Smartglass at length last weekend in the PWNcast, praising the potential gaming applications but reaming remaining sceptical about some of the media and peripheral functions. What's your take on Microsoft's new venture?

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