Asked point blank in a new interview what it would take to get EA Sports back onto Wii U, label head Andrew Wilson was unequivocal in his response: a user base.
Wilson said that although they'd "never count Nintendo out", EA makes games for audiences, not consoles.
"I build for a userbase," Wilson told MCV. "I made games on Facebook because I thought people were there that wanted to play them. Then it became apparent to me that either I had the wrong game or they weren’t there.
"We had a strong offering on Wii U at launch. The platform hasn’t had the take-up. Our games haven't had the take-up we’d have liked. So at this moment we are not focused there. Now they could do a range of things that might change that situation, and we’d never count them out. And should there be a sizeable gamer base there in the future, we would build games for Wii U. But for us it’s less about building for a platform, and more about building for a group of gamers on a platform where they are. And sports gamers weren’t there."