Free Radical co-founder Steve Ellis has suggested that publishers aren't interested in backing anything "quirky and different" when it comes to first-person shooters, going to state that "pretty much every FPS loses money.
Gallingly, he also reveals that he did the rounds trying to sign up TimeSplitters 4...and none of the big fish bit.
"I spent the whole of 2008 going round talking to publishers trying to sign up Timesplitters 4," said Ellis, chatting to EDGE. "There just isn't the interest there in doing anything that tries to step away from the rules of the genre - no one wants to do something that's quirky and different, because it's too much of a risk. And a large part of that is the cost of doing it."
Ellis is rather of the opinion that no-one can see past Call of Duty and its high-flying competition such as Battlefield 3.
"Nobody really buys any FPSes unless they're called Call Of Duty," he continues. "I guess Battlefield did okay, but aside from that pretty much every FPS loses money. I mean, [look at] Crysis 2: great game, but there's no way it came anywhere close to recouping its dev costs."
Ellis explained that this tied in to the reason he's turned his back on AAA games, having recently set up mobile game studio Crash Lab, with former Rare colleagues Martin Wakeley and Lee Musgrave.
"We’ve been through more than a couple of console generations and seen things grow and grow to a stage where it's not really the business we got into," he continued. "It's not really what we signed up for at the start.
"There's plenty of people coming out of university who are dying to do that, so let them find out what it's like and we'll do something different!"