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Forget the Ambassador fiasco, how come the New 3DS still won't come with a power cable?

Author:
Matt Gardner
Category:
Features
Tags:
3DS, New Nintendo 3DS, Nintendo

Forget the Ambassador fiasco, how come the New 3DS still won't come with a power cable?

A warning... this is one of those situations where a comment on another site ballooned out of all proportion, and before I knew it, what had been a ranty little paragraph about something relatively minor became, well, this. It's also probably a bit late, but frankly that just makes the fact that Nintendo haven't rectified their bizarre thinking even more profoundly irritating.

Can you imagine buying a PS4 or Xbox One, getting home, opening the box in feverish excitement, and finding out that there are no power cables. Now, let's be fair, when it comes to the PSN, you still might not be able to play the stuff you want (cheap shot, I know) but you'd be absolutely outraged, right?

That's basically what Nintendo has been doing with the 3DS for some time, and it's a strategy that they're continuing with the New model, foregoing including that essential cable in the box, and instead making you pay for it separately. If you remember, that is. Stores don't exactly emblazon the fact that adaptors aren't included on a consistent basis.

There is a reason, though, and that reason is apparently altruistic in intent: that is, Nintendo didn't want to pack-in something that they felt people probably already had.

"About the AC adapter," said Satoru Iwata back in 2012, "this is the fourth of this type since the Nintendo DSi system, so I think many people have the previous AC adapters. That being the case, we thought we should make it easier, even if just a little, to buy the system. However, you have to have the stores notify shoppers that this product doesn't come with an AC adapter, so if you don't already have one, you have to buy it separately. This project required the sales division to be thorough on that point as well."

This is typical of Nintendo, the sort of blinkered tunnel-vision that has seen the 3DS attract an audience far smaller than that of the DS, and the Wii U... well... we all know that Black Friday was a bit of an exception in terms of those consoles flying off of shelves.

A console package without a power cable is fundamentally idiotic. It says that Nintendo don't give a kangaroo's nipple about attracting a new audience, relying instead on the perception of a price difference between the 3DS without an adaptor compared to one with a charger in the box to appeal to existing fans.

What?!

Forget the Ambassador fiasco, how come the New 3DS still won't come with a power cable?

Now, of course, we have the New Nintendo 3DS -- a brand new SKU that has the same name, but different hardware specifications. Games will still be called 3DS games, despite some presumably not being to run on the older model, and Nintendo have once again decided not to pack in a sodding charger. One would have thought that this would be an excellent opportunity to rectify what has been a mistake. After all, they've managed to chuck in a new little analog nub to replace the Circle Pad Pro, there are new shoulder buttons, the 3D has been revamped, but still no charger in the box.

Surely everyone has one by now is a dangerous assumption upon which to make a sales decision such as this. Why, after all, would you sabotage yourself in such fashion on the premise of such an assumption? And what of that spurious notion of making things a little easier to buy the system? It's utter rubbish. We can't appreciate a deal like that without some sort of context, and even then, history has taught us that consumers often prefer convenience. Paying a few quid more (if that would even be the case) in blissful ignorance (how would we know) to have a charger bundled in seems more favourable than the ire of not having one and finding out that there's not one in the box.

I just want to shake a Nintendo exec and scream, What the hell are you doing?!

Mind you, this is the same company that forgot to manufacture more than three controller adaptors for their flagship game of the winter, and neglected to deliver a proper bundle for that same game during the busiest retail week of the year. The same company who neglected to mention that they'd only done a limited run of certain Amiibo, and totally mishandled that situation at the worst time of year. This is the same company who, in an age of digital distribution, operate a risible rental service for game reviews.

I can't think of a single other mainstream consumer product that doesn't pack-in a charger. Even Apple, who thrive on delivering as few helpful bits and bobs in the box as is possible, stick in a USB cable with their products.

Hear that, Nintendo. You're stingier than Apple!

Then, again, Nintendo probably need the money more.

Add a comment5 comments
Tsung  Jan. 8, 2015 at 12:36

Trouble is, I don't already have one.. or Do I? How will I know until I get it home, open the box and try one of the many cables I have lying around. What if the cable I plug in doesn't supply the correct power, damaging it in the process? Will Nintendo/the retailer replace it? Once replaced, I might try the wrong power cable again, none the wiser it caused the issue in the first place..

You're right Nintendo are fools not to supply it in the box. I feel sorry for any parents who buy the console for their kids not knowing that it wont work without the power cable which isn't supplied.

MikeBeaver  Jan. 8, 2015 at 13:18

Trouble is, I don't already have one.. or Do I? How will I know until I get it home, open the box and try one of the many cables I have lying around. What if the cable I plug in doesn't supply the correct power, damaging it in the process? Will Nintendo/the retailer replace it? Once replaced, I might try the wrong power cable again, none the wiser it caused the issue in the first place..

You're right Nintendo are fools not to supply it in the box. I feel sorry for any parents who buy the console for their kids not knowing that it wont work without the power cable which isn't supplied.


If you have a DSi/ DSi XL / 3DS / 3DS XL and you can charge this current device, you already have the adaptor for the n3DS.

It is a pain not being in the box, but hardly an issue to someone upgrading.

In typical Nintendo fashion, they just don't think about stuff properly.

Tsung  Jan. 8, 2015 at 14:15

I disagree, if you are upgrading you could easily be selling the DSI etc cable along with that console, it's not unreasonable to do that.

I do not own one of the previous handhelds, so buying one I know I'll need a power cable (thanks to articles like this). I'm sure there are parents/grandparents out there buying gifts for child/grandchild who don't know thou'.

Personally I think all electrical goods sold should come with their required power cables supplied in the box.

JonLester  Jan. 8, 2015 at 15:02

I dearly wish that the 3DS and Wii U GamePad used the same power adaptor. Things would be so much more convenient.

That said, they'd probably have not bothered to ship one with the Wii U if that was the case, considering current form ;)

MattGardner  Jan. 8, 2015 at 16:37

In typical Nintendo fashion, they just don't think about stuff properly.


^ This

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