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From Project Natal In November 2010 To Square Enix In Europe: News Roundup November 11th

EA, Eidos, News, Project Natal, Square Enix

Today’s news roundup sees Project Natal set for November 2010 with a £50 (or less) price tag, EA announce their refocus on established money spinners, and Square Enix complete their assimilation of Eidos.

Project Natal Set For November 2010, Priced For Under £50

From Project Natal In November 2010 To Square Enix In Europe: News Roundup November 11th

Microsoft’s stab at the causal market just got a release date, with Project Natal scheduled to launch in November 2010.  A behind-closed-doors tour of Microsoft’s UK publishers and studios gave the game away; also revealing fourteen titles will be available from launch, despite nothing being named.  I just pray to Jesus Xbox 360 Fit won’t be one of them.

The motion-sensing camera looks set to release for just under £50 when sold on its own, with 5 million units planned to be made available by launch.  Thanks to Dealspwner Chris for the tip-off!  [MCVUK]

EA to Refocus on Established IPs

From Project Natal In November 2010 To Square Enix In Europe: News Roundup November 11th

Following EA’s shock announcement of 1,500 job cuts to EA staff as part of their cost-restructuring plan, it appears we’ll see 50% less games from them in the next year.  EA CEO John Riccitiello explains from now on they’ll be focusing on established titles; the kind that bring in a boatload of cash.  30 boxed titles are planned for release in the next fiscal year (April 2010 to March 2011), compared to almost 60 boxed titles last fiscal year.  The decision to re-focus on established franchises comes as a blow, considering EA were actually starting to make some decent games for a change.

Electronic Arts has a core slate of games label and sports franchises that we will iterate on an either annual or bi-annual basis” said Riccitiello, stating “all of them are selling or have sold in their most recent edition 2 million units or more.”  Anything that doesn’t measure up won’t play a part in the company’s future according to the EA main man.  This decision contradicts Riccitiello’s assurance just under a year ago that EA will be looking to support new IPs, on top of his advice that in the midst of an economic recession job cuts and reducing creative risk is “a recipe you would follow at your own peril.”  Nice one Riccitiello, way to go back on your word.  [MCVUK]

Eidos Interactive Rebranded As Square Enix Europe

From Project Natal In November 2010 To Square Enix In Europe: News Roundup November 11th

Square Enix is now officially part of Europe.  I don’t mean they’ve joined the EU or anything; rather they’ve just successfully rebranded Eidos Interactive as Square Enix Europe, following their acquisition of Eidos’ last March.  According to Square Enix Europe president and CEO Phil Rodgers “Today marks a major achievement towards the goals we announced in July and represents the creation of an efficient and powerful structure for game development and publishing.

He goes onto to proclaim the greatness and diversity of “our exceptional gaming brands,” promising a formidable future product line-up.  Square Enix’s acquisition couldn’t have come at a better time, with Batman: Arkham Asylum managing to shift over 2 million a month after launch.  Games in the works from Eidos include Thief 4, Just cause 2 and Deus Ex[1UP]

Add a comment5 comments
Gunn  Nov. 11, 2009 at 20:39

Surprised at the price of Natal, considering how impressive they've been telling us it is, £50 seems almost cheap! Or perhaps they are selling at a loss to ensure it's takeup is high.

That should at least make the Sony controller around the same price (with camera)

Shadow  Nov. 11, 2009 at 20:47

hmm i wonder how much extra bit you don't get with it.

Perhaps the cables or something stupid

Tasha  Nov. 11, 2009 at 23:12

@ Gunn, I agree,

@ Shadow I also agree


Matt Gardner  Nov. 11, 2009 at 23:45

Well it looks like EA and Activision are gonna be joint first for money-hoarding f#@%ers of the year.....at least Kotick knows he's a gold digging, franchise-whoring succubus....Nice one Riccitiello, because of course that's what next-gen gaming needs, soulless rehashes instead of genuine innovation.

Having said that....Fifa 10 was pretty good.


OFI  Nov. 13, 2009 at 01:09

Can't believe i'm saying this as it makes a first for Xbox but £50 sounds too cheap and i've heard rumours of online prices being closer to £30.

Maybe it is targetting the price point of the current average Wii Fit price. Maybe the tech just isnt as fancy as they made it out to be :-P

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