David Perry has announced that cloud gaming service Gaikai will be rolling out across Facebook shortly to offer streaming game demos to core games just a couple of clicks from users' home pages.
"Our next big launch is on Facebook and we've been working with them for some time," confirmed Perry , speaking at Cloud Gaming Europe today. "Facebook already owns the category of casual gaming, we're going to help them own core games. A click and boom, you're playing World of Warcraft."
Perry also highlighted that the reason gaming through social networks has proved so popular is down to simple convenience and holding to a tenet that has long proven popular in tertiary industry for a long time: the notion that the customer comes first.
"Bring the game to the gamer, don't move people, move games," he said. "Zynga has figured out that you put the customer first, very aggressively. You click once and you get to play for free, you share it with your friends and then you pay Zynga if you love it. It's a pro-consumer as you can get and that why their valuation has skyrocketed.
"Some of the traditional publishers who have ignored all of this are falling off a cliff. Look at their stock prices, it's not good," he warned.
It wasn't just publishers who Perry warned, but console manufacturers too, as he heralded the end of the console as we know it as platform providers look to embrace multimedia across the board - a process that's already well underway.
"Consoles are in an interesting place right now. If you look at Sony it has a saying that 'It Only Does Everything'. I think that one statement says that consoles are going to go away. This next cycle you're going to see them turn into media devices, media boxes, I don't even think they're going to be called consoles. They won't want to be associated with that word because it just means games. "