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GAME: Consumers Ready For Next-Gen

Author:
Matt Gardner
Category:
News
Tags:
GAME, Next-gen, Sales

GAME: Consumers Ready For Next-Gen

Ian Shepherd, CEO of the big, pruple games retailer GAME, has suggested that consumers are ready for a new swathe of console hardware, and is hopeful that next-gen consoles can revive the retail games market following a disappointing Christmas period.

GAME posted a 17.6 per cent slump in sales over Christmas, which Shepherd concedes may have had something to do with the waning economy and low consumer confidence, but he's hopeful of new technology and confident of the demand for it.

“The weakness in the overall numbers was partly driven by the economy and consumer confidence issues. It was also driven by where we are in the hardware cycle,” said Shepherd to MCV.

“The hardware market was much more negative than the software market. That tells you the industry and the consumer is ready for more innovation there

“Whether it is in the handheld space with 3DS and Vita or in the home space with Wii U – all of that will excite the consumer in coming back to the games market again.”

His comments follow those of UKIE Chairman Andy Paine, who also highlighted social, cloud and mobile tech in his appraisal of 2012:

"The industry looks forward to the continued popularity of cloud, mobile and casual platforms in 2012. And we’re also looking forward to the launch of Sony’s new Vita hand-held and the possible UK launch of Nintendo’s Wii U, both of which have the potential to re-ignite the console market, prior to any announcements concerning successors to Microsoft’s Xbox 360 and Sony’s PS3."

Add a comment9 comments
Shadowmancer88  Jan. 19, 2012 at 15:56

Very unlikely that Sony or Microsoft will release any new major hardware till 2014/5, they have to think ahead of what the hardware can and cannot do in years. Only now have developers found out how to develop for and start to push the PS3 and there is still the issue that Sony may unlock the extra cpu core in the future to gain some extra life out of the console. There's also the economical factor too, consoles cost a lot to develop and make and those costs are pushed onto the consumers too (remember the PS3 prices £600 - £400 at launch) and the fact that they lose money on them for a few years couple that with pretty much everyone pushed on their budgets it's pretty stupid, just take a look at the PS Vita and 3DS launches.

NornIron Legend  Jan. 19, 2012 at 16:18

Ha Ha and this is why GAME is in trouble. They don't have a clue at all. If they think like this then they sure as hell aren't going to last much longer.

gunnx  Jan. 19, 2012 at 16:25

Ha Ha and this is why GAME is in trouble. They don't have a clue at all. If they think like this then they sure as hell aren't going to last much longer.


yeah I'm not sure if GAME will survive this year.

Shadowmancer88  Jan. 19, 2012 at 16:28

Ha Ha and this is why GAME is in trouble. They don't have a clue at all. If they think like this then they sure as hell aren't going to last much longer.


yeah I'm not sure if GAME will survive this year.


They probably will mate, they are the market leaders in retail gaming. The question is whether or not they can survive against the supermarkets in price wars and against digital downloads from Steam and other PC gaming places as well as the XBox marketplace, PSN, and Wii ware.

Doors  Jan. 19, 2012 at 16:32

Ha Ha and this is why GAME is in trouble. They don't have a clue at all. If they think like this then they sure as hell aren't going to last much longer.


Totally agree. The current generation is only now starting to have it's full potential unlocked. New hardware is not suddenly going to make brilliant games that people want. If anything it will hinder it

NornIron Legend  Jan. 19, 2012 at 16:33

Ha Ha and this is why GAME is in trouble. They don't have a clue at all. If they think like this then they sure as hell aren't going to last much longer.


yeah I'm not sure if GAME will survive this year.


They probably will mate, they are the market leaders in retail gaming. The question is whether or not they can survive against the supermarkets in price wars and against digital downloads from Steam and other PC gaming places as well as the XBox marketplace, PSN, and Wii ware.


You kinda contradicted yourself there mate. You say they prob will then say will they survive against blah blah blah...

FACT is they wont last much longer on the high street but will always have an online presence.

If these shops had kept all the old consoles we traded in and now had a retro section they would be raking it in! The retro market has seen a dramatic increase in sales and interest from Younger Gamers.

Dear knows what happened to all that stuff we traded in!

phil16  Jan. 19, 2012 at 17:30

Who buys games at GAME anymore? Its 99% online for me now. They seem to have forgotten that not everyone is interested in a massive bundle deal with a new console!

zimbob69  Jan. 20, 2012 at 08:34

have you seen there amazing selection of pc games it must be all of 3 foot with about 30 games

on top of this they charge full price .No wonder people buy online considering most of the time when you buy online , you get the game cheaper. Normaly at least 25% cheaper straight to your door .

but for game they sure do need a new gen of consoles then they can start selling there bundles again

but untill then they will be struggling


if they want to know how to fix there business make the games in the shop the same or as close to the the price as online as they can (pssssssstt you could do this with a price match and a computer in each store and when someone tells you the price in another store you find it and match it)

you would have a fighting chance then

flalexander  Jan. 23, 2012 at 11:57

The sales assistant at GAME tried to get me to pre-order some stuff the other day (as they're always forced to do) and it old her that i found that waiting 3 or 4 weeks usually means i get the game half price, and that online is cheaper for new releases anyways.

Retail is gonna be destroyed soon enough if they continue to charge ridiculous prices. Its the same reason that HMV are doing so badly. Nobody wants to pay £30 for the latest season of Family Guy when it's online for half that price!

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