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GAME: "As An Industry, We Will Pull Through"

Author:
Jonathan Lester
Category:
News
Tags:
GAME, High street, Mass Effect 3, UK retail

GAME: "As An Industry, We Will Pull Through"

Commander (Ian) Shepherd Blames "Ups And Downs"

The GAME Group has been floundering of late, with the revelations that they won't stock Mass Effect 3 garnering an enormous amount of concern and anger from all corners of the industry. CEO Ian Shepherd has acknowledged the gravity of the situation, but suggests that it's they're just experiencing some "ups and downs."

Taking to Twitter, Shepherd states that yesterday's Mass Effect 3 announcement was "tough" for everyone concerned, but points out that the Vita launch went off without a hitch. Apparently he reckons that the high street retail industry will come out of this current scrape intact.

Well, a tough day for colleagues and customers, after an excellent Vita launch performance last week – certainly ups and downs at the moment.

A lot of feedback, both anger and support – understandable. No-one wins from this, but I’m sure that as an industry we will pull through.

Will Mass Effect 3 be the straw that broke the retailer's back? Will I ever stop using awkward clichéd metaphors? Will I ever stop chuckling about how ironic it is that GAME's CEO is called Shepherd? And commands the company?

Sorry. Only time will tell.

Add a comment6 comments
Moka-Bear  Mar. 1, 2012 at 11:54

That's hilarious about him being called Shepherd! Bravo, sir.

RiKx  Mar. 1, 2012 at 12:32

I read the end of this post in the dangermouse narrators voice.

abigsmurf  Mar. 1, 2012 at 15:54

The Vita launch went off without a hitch? Did they forget that they couldn't stock any Ubisoft Vita titles?

Why do the GAME PR people keep lying? When Last Story pre-orders were cancelled (a day before release... great customer service there) they swore that was the end of pre-order problems and that all current pre-orders would be honoured. Then a couple of days ago the Mass Effect pre-orders get cancelled.

Anarchist  Mar. 2, 2012 at 11:09

I read the end of this post in the dangermouse narrators voice.


I'm glad I wasn't the only one.

I hope Game go into administration - very very soon. That way, it will leave the high street games business open for other retailers who have a little more common sense and understanding of their customers.

Morons.

DivideByZero  Mar. 2, 2012 at 11:23

Yes they are, but if game go under then who will online retailers undercut? Will it push the price of online games?

For a while, stores were the only place you could get games and so they could name their price... what happens if you can only get stuff online? Will it go up?

Anarchist  Mar. 2, 2012 at 18:35

Yes they are, but if game go under then who will online retailers undercut? Will it push the price of online games?

For a while, stores were the only place you could get games and so they could name their price... what happens if you can only get stuff online? Will it go up?


No, because there are hundreds of online retailers to compete with each other to do that.

High street does have its place. Even with the greatest online service, I still get the urge to go out on a saturday afternoon and just throw money away on some game or other just for something impulsive to play.

But I never buy from Game. As their prices are just incomprehensible. Their range is ludicrous. The supermarkets are 95% of the time a better destination.

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