Commander (Ian) Shepherd Blames "Ups And Downs"
The GAME Group has been floundering of late, with the revelations that they won't stock Mass Effect 3 garnering an enormous amount of concern and anger from all corners of the industry. CEO Ian Shepherd has acknowledged the gravity of the situation, but suggests that it's they're just experiencing some "ups and downs."
Taking to Twitter, Shepherd states that yesterday's Mass Effect 3 announcement was "tough" for everyone concerned, but points out that the Vita launch went off without a hitch. Apparently he reckons that the high street retail industry will come out of this current scrape intact.
Well, a tough day for colleagues and customers, after an excellent Vita launch performance last week – certainly ups and downs at the moment.
A lot of feedback, both anger and support – understandable. No-one wins from this, but I’m sure that as an industry we will pull through.
Will Mass Effect 3 be the straw that broke the retailer's back? Will I ever stop using awkward clichéd metaphors? Will I ever stop chuckling about how ironic it is that GAME's CEO is called Shepherd? And commands the company?
Sorry. Only time will tell.