If you're dropped by GAME.co.uk recently, you might have spotted an odd new 'Marketplace' page wish some clothes, comics and merchandise. GAME Marketplace has now been officially launched, allowing third party sellers parties to sell games, merchandise, books, graphic novels, clothing and phones.
Naturally we'll be combing it for the latest deals.
It works a lot like Amazon or Rakuten's system, letting third party sellers set their own stock and prices that are hosted alongside GAME's official listing. However, GAME seems to be doing more to collate these myriad items into branded and themed collections, such as Disney, Star Wars and Marvel, in order to make browsing easier.
Familiar faces like Games Centre and The Game Collection seem to be onboard, which bodes well for future sales.
“Everyone at GAME is incredibly excited about our ambitions for GAME Marketplace,” said GAME’s Charlotte Knight, who refreshingly didn't crow about having a long and pretentious job title. “In the past we’ve seen a phenomenal response to the limited edition products and accessories that we have stocked and know there is huge demand for gaming accessories and memorabilia.
“As the leading specialist games retailer, we have developed GAME Marketplace to allow us to open up this vast new world of merchandise to our customers, offering the greatest choice to our communities, whilst also allowing them to accrue reward points they can redeem against future purchases.”
It's interesting to see GAME getting into the marketplace business, perhaps seeing an opportunity to muscle in on other marketplace sellers who don't specialise in videogames and take advantage of a more specific audience with more focused stock and easier navigation.
We'll see. Either way, click here to check out GAME Marketplace.