Get Games A Week Late For £33.99
In a controversial move that will likely cause friction with a few publishers, high street retailer GAME has announced a new initiative whereby consumers can preorder new games... preowned. That's right, folks - we can now put down cash for used games before they've even been released.
According to the GAME website, buyers can now preorder pre-owned versions of several big-name titles with a £16 saving. These used games will be delivered a week after release, allowing them to build up an initial stock of trade-ins.
Eight games have been included in the trial run, including Fight Night Champion, WWE All-Stars, Virtua Tennis 4, Crysis 2, Homefront, Dragon Age II, Shift II: Unleashed and Tiger Woods PGA Tour 12. Considering EA's policy on fighting lost revenue from the pre-owned market, we can expect this new measure to go down like a lead balloon. Either that or GAME have worked out a deal behind the scenes. [via EG]
This isn't the first new initiative that GAME have recently rolled out in order to address a drop-off in high street sales. Their 3DS cashback scheme allows discontented buyers to trade in their preordered hardware for a net £10 loss (kicking buyers' remorse to the kerb) - and it's also possible to purchase Xbox Live Arcade DLC over the counter. These moves smack of desperation to us... but hey, if we get a saving and the high street gets a boost, maybe this is a good thing in the long run.
Will you be taking advantage of this new preowned preorder initiative? Have your say in the comments!