Do you know why we do what we do?
I admit that writing about videogames in my underpants has its own unique allure, but the fact is that cheap games deals are more important than ever. You worked hard for that money, and we're paying more for games than we have done in years. Prices are on the rise and the latest figures prove it.
According to GfK Chart-Track and the Entertainment Retailers Association [via MCV], the average selling price for a game in 2014 increased to £31.40, increasing from £29.43 the previous year. The release of the PS4 and Xbox One is naturally the major factor, seeing as publishers and retailers can charge a premium, but the aggressive increase in pre-order bonuses and pricey special editions must also be contributing to the figures.
Online retailers such as Amazon saw the biggest price increase to £30.38, while specialist stores are still struggling to bring prices down, resulting in a figure of £33.48. Unsurprisingly the supermarkets are the slowest to up prices, though, with only a 5% increase to an average of £30.09 per game.
Interestingly, other forms of entertainment are getting cheaper as they react to new competition. DVD, Blu-Ray and album prices are in decline, as you'd expect, given the rise of digital distribution and streaming services.
Which points out the biggest flaw in GfK Chart-Track and the Entertainment Retailers Association's numbers: they don't factor in digital downloads. Bundles, cheap game keys and even in-house console manufacturer discounts are a great way of saving money, and mean that the real average has to be much lower than this. That said, it's very interesting to see boxed game prices still rising, whereas other forms of media are slumping due to the same sort of competition.
Either way, we'll keep on finding cheap games deals and spotlighting the awesome work of the Hot UK Deals community. The average price of games may be going up, but there's always a saving to be made.
How much do you pay for games?