"There's A Real Lack Of Awareness"
Pre-owned game sales may be public enemy number one as far as publishers are currently concerned, but Gamestop believes that the ability to sell used games benefits the industry and doesn't stop any money from reaching hardworking developers.
"We are not ashamed of the pre-owned business and in fact we believe that it's good for the industry," GameStop CEO Paul Raines insisted to Gamasutra. "The knowledge of how this model helps drive sales really resides at the publisher level. We have not been successful in communicating to developers how this business really helps.
"We're really not cannibalizing new game sales. That's a common misconception. So my answer to developers is that we are driving growth in a category that needs to grow. We think there's a real lack of awareness as far as how it's good for the industry. The transparency you're seeing from us is because we want people to know about it, helping people understand what we're trying to do for the industry."
"A lot of our consumers tell us that the pre-owned business has allowed them to learn more about video gaming," he concluded, referencing the fact that many gamers use the pre-owned market to buy into new series that they otherwise might never try out. "There's a disconnect between a lot of the blogosphere and what consumers tell us."
This is, of course, at odds with a number of high-profile developers including Dave Braben and Dennis Dyack, who reckon that pre-owned sales are cannibalising the industry. As consumers, remember that it's your opinion that matters most.