Frank Gibeau has, rather unsurprisingly, placed Battlefield at the top of the mountain of FPS games, declaring that no game can do what DICE's series can, and highlighting the series' unique features and attractions.
“There’s no other shooter on the market that does what Battlefield does,” he told IGN. “The mix of vehicles and infantry combat with fully destructible environments in very large levels, nobody matches that. Until they do, we have a unique position, and I think we have a great position.
“From Bad Company to Bad Company 2 to Battlefield 3, we’ve grown that business from 3 million units to 18 million plus. The quality has gotten better. The technology has gotten better. We’ve done new things with the experience. We don’t feel like we’ve reached a barrier that says, ‘oh, we’re out of ideas to innovate.’ I think the idea that in real time, you knock a skyscraper down right into the middle of the level, it completely changes the whole game. You can imagine. And be rest assured that we have more levels like that.”
For Gibeau, the key to continued success lies in the tech battle, and he reckons that with DICE's technical proficiency and the Frostbite engine at the core of things, EA is well placed for the future.
“Our idea is to leap ahead using gen 4 and Frostbite 3 to drive the shooter category and grow Battlefield and give fans what they want,” he said. “We feel very confident that we’ll be able to continue to make better and better Battlefields. At the same time, we have a great rotation. We’ve got Battlefield. We’ve got Titanfall. We’ve got Battlefront. We feel pretty good about that mix. They all do something very different. That’s the trick. The more that these things feel the same, that’s when the category starts to fall away. I don’t see that happening yet. I think we’ve got plenty of opportunity in gen 4, with eight times the computing power of the last gen, plus all the new online features, plus a lot of things like SmartGlass integration with Commander mode, where we’re going to continue to give shooter fans and those big franchise buyers bigger and bigger experiences.”