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Google To Get Their Game On

Author:
Felix Kemp
Category:
News
Tags:
Games news, Google

Google To Get Their Game On

Not content with dominating the lucrative search-engine business, it appears the billion-dollar Google enterprise is making steps towards entering the videogame industry. A post on their jobs listing site is looking for a "game-loving" Product Manager to spearhead internal development of videogames at Google. Google's Android operating software powers a slew of new smartphones, with over 200,000 apps for sale.

Google dub the role a "rare opportunity to grow a brand-new business - Games at Google!". Whether that's the venture's official title is unclear, but Google's interest in entering the market appears authentic. They're looking to co-ordinate strategies for distributing games and prototyping new mechanics, as well as ensuring users can develop identities within the experience.

Games at Google is set to bolster their already burgeoning social platform, and it appears the Californian-based company is already in talks with developers. While they obviously have the financial heft to prime a significant push into the industry, I doubt Google will be looking to challenge Microsoft or Nintendo in the console market stakes any time soon.

With a foot in the smartphone door already, I imagine Google is looking to capitalize on the profitable App and social-networking market with a slew of in-house developed titles, all stamped with the Google name. It's early days yet, but I think in the next few years we'll be getting our hands on games sent straight from Google. [Google]

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