Rockstar has revealed a triple-threat of new Grand Theft Auto V trailers, one for each of the game's playable characters: Michael, Franklin, and Trevor.
It all looks very slick indeed, and is that a hint of L.A. Noire-esque facial capture tech we see in there? If we're being honest, it almost looks too good for this gen.
There's still no hint of "true" in-game footage from the player's perspective, but at least the game's three protagonists appear to have a significant advantage over GTA IV's Niko Bellic in the personality stakes. Not that such a thing is pretty difficult. There are corpses six feet under with more character in them.
GTA V is set to launch for PS3 and Xbox 360 on 17th September 2013 and, as yet, there's been no word on versions for PC, Wii U or next-gen platforms.
Check out the trailer below, and let us know what you make of it in the comments box: