Ubisoft have stepped up to the plate with a large selection of games to help support the Wii U's launch window but CEO Yves Guillemot suggests that although the console might be cheap "compared to an iPad", it's to be hoped that the innovative console will see a price cut in due time.
"I always prefer lower pricing, so I can't say I'm happy," Guillemot revealed to GII.
"I'm never happy when the machines are expensive. What we have to do there is remember that compared to an iPad, it's cheap. With what it brings [to the gaming table] it's cheap. But I hope they'll be able to drop their price in time."
The Wii U launches this weekend in the US, for $299/$349 depending on whether you plump for the Basic or Deluxe packages. with the UK set for the console at £249/£299 on November 30th.
It's a price point that's proven divisive in the Dealspwn office as much as anywhere else. How bout you? Will you be buying a Wii U at launch?