20% Decline In 24 Hours
Call games "art" as much as you like, but when it comes down to brass tacks, it's all about the shareholders. Said fatcats power games development and are a notoriously fickle species... and Homefront's recent reception has caused a major panic within their ranks. THQ's shares are not looking healthy - and decreasing in value even as you read this sentence.
THQ's share prices have plummeted by 20% over the last 24 hours, according to the latest NASDAQ report. Each share currently stands at $4.53 and falling at the time of writing, which is extremely low compared to EA's $18.37% and Take-Two Interactive's $15.25. According to the L.A. Times (via EG) Financial pundits blame the mixed critical reception of their highly-anticipated FPS Homefront, which has polarised opinion and scored much lower than expected across the board.
Homefront currently stands at a Metacritic rating of 72, for the record. We'll have our own take on it shortly, before its UK release this Friday.
It's not all doom and gloom for THQ though. It's important to bear in mind (especially for those flighty shareholders) that Homefront is the most-preordered title in the company's history, and the overwhelmingly positive multiplayer previews suggest that the experience will last well beyond the climax of its campaign. Why not check out our hands-on preview here?
This could negatively affect THQ's plans to develop Homefront into a massive franchise, though CEO Brian Farrell is confident that the game will still be a success.
The game seems to resonate with consumers.
It's a mass market title. Let's see what players think. - THQ's Brian Farrell to the L.A. Times
Does anyone remember the days when a 70% score meant that a game was good and worth buying? That's our philosophy here at Dealspwn, and Brendan is hard at work on a Homefront review for you.