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Homefront Reception Causes THQ Share Value Crisis

Author:
Jonathan Lester
Category:
News
Tags:
Financial, Games news, Homefront, Shareholders, Shares, THQ

20% Decline In 24 Hours

Homefront Reception Causes THQ Share Value Crisis

Call games "art" as much as you like, but when it comes down to brass tacks, it's all about the shareholders. Said fatcats power games development and are a notoriously fickle species... and Homefront's recent reception has caused a major panic within their ranks. THQ's shares are not looking healthy - and decreasing in value even as you read this sentence.

THQ's share prices have plummeted by 20% over the last 24 hours, according to the latest NASDAQ report. Each share currently stands at $4.53 and falling at the time of writing, which is extremely low compared to EA's $18.37% and Take-Two Interactive's $15.25. According to the L.A. Times (via EG) Financial pundits blame the mixed critical reception of their highly-anticipated FPS Homefront, which has polarised opinion and scored much lower than expected across the board.

Homefront currently stands at a Metacritic rating of 72, for the record. We'll have our own take on it shortly, before its UK release this Friday.

It's not all doom and gloom for THQ though. It's important to bear in mind (especially for those flighty shareholders) that Homefront is the most-preordered title in the company's history, and the overwhelmingly positive multiplayer previews suggest that the experience will last well beyond the climax of its campaign. Why not check out our hands-on preview here?

This could negatively affect THQ's plans to develop Homefront into a massive franchise, though CEO Brian Farrell is confident that the game will still be a success.

The game seems to resonate with consumers.

It's a mass market title. Let's see what players think. - THQ's Brian Farrell to the L.A. Times

Does anyone remember the days when a 70% score meant that a game was good and worth buying? That's our philosophy here at Dealspwn, and Brendan is hard at work on a Homefront review for you.

Add a comment6 comments
Matthew  Mar. 16, 2011 at 16:37

Indeed Jonathan; I remember the days when Amiga Power et al considered an average game to be worth 50% or 5/10 and a score of 8 indicated excellent quality.

ODB  Mar. 16, 2011 at 16:55

Aaaaargh hurry up with that review damn you Brendan!!!!

LanceVance  Mar. 16, 2011 at 20:23

@ Matthew
Agree totally with what your saying. To many 10/10 scores for games that don't last more than 5 mins. In t' olden days a game had to be stunning to get more than an 7 or 8.

TotalMetal  Mar. 17, 2011 at 00:38

Take a look at the Homefront-game.com XBOX360 forum - so many people myself included that the game freezes the 360 and won't load AT ALL now! Waste of money or what?!

ricky  Mar. 18, 2011 at 19:06

my homefront worked the first 30 mins had some lunch turned it back on now it keeps crashing before it loads up my hardrive yet any other of my many profiles loads it no prob

TotalMetal  Mar. 21, 2011 at 23:01

yes Ricky - it's a common problem affecting an awful lot of owners and absolutely no fix - http://support.thq.com/thq/consumer/kbdetail.asp?kbid=474

Mine's getting traded in for Lego Star Wars III this Friday - I think 10 days without being able to play a game i've just paid £39.99 for is too much!

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