id Software, who've long developed for and championed the merits of PC gaming, admit they expect two-thirds of sales for their upcoming post-apocalyptic shooter, RAGE, to be recorded on consoles. The market has shifted so dramatically to favor consoles over their PC forebears that id forbid development staff from touching a keyboard and mouse before tailoring the experience for console controllers, first.
"Maybe it's 70 per cent among the consoles and 30 on the PC, or maybe 75, 25. But we're still talking two-thirds plus of the sales being on PS3 or Xbox 360," reveals Todd Hollenshead, CEO of id. "I'm not in the sales forecast business, and I don't want to be making projections for the company on the basis of that. But if we're just going to do napkin math, that's as good as any".
"In game development, you have to tailor your gameplay to where you expect people to play it on," explains Hollenshead. With market share favoring consoles, id have been forced to prioritize consoles over the PC platform. "So, while we're developing Rage on the PC, we forbid anybody from playing it on a keyboard and mouse until we've played it first on a console controller".
It wasn't an easy decision for id to make. Hollenshead reveals the company sat down and thought long and hard about it, ultimately opting for a console-tailored experience to drive sales on that particular platform. Either way, I very much doubt RAGE on the PC is going to be anything less than spectacular. [Eurogamer]