Gearbox has announced a very different kind of pre-order incentive. Apparently independent UK games retailers will be offering Borderlands 2 pre-order customers an exclusive deck of Top Trumps cards, featuring some of the insane procedurally-generated boomsticks from the upcoming FPSRPG.
"Only 5000 packs of cards will be distributed across the country and will be available on a first-come-first served basis to those who pre-order Borderlands 2," quoth 2K's Ben Lawrence. "Once they're gone, they're gone so I'd encourage people to check with their local Indie store to see if they're stocking the cards."
If you've got an independent store near you, it might be worth swinging by and seeing if they've got the goods.