The term 'gamer' is becoming increasingly irrelevant as gaming becomes more ubiquitous, and Infinity Ward reckon that the Call Of Duty franchise has become so popular by tapping into a massive casual audience who don't identify themselves by their pastime.
Infinity Ward's Mark Rubin discussed the series' success with OXM, as part of a wider interview. When asked about whether Call Of Duty: Ghosts would maintain a similar audience on next-gen platforms, he replied in the affirmative and explained why.
"Because regardless of platform - people's gaming habits aren't going to change just because there's a new platform," he said. "We have an enormous amount of players who are more in the casual game space, but they play a lot.
"It's kind of a weird, ironic thing to say," Rubin continued. "They aren't hardcore gamers, or even gamers, but they play Call of Duty every night. And those guys are going to continue to play regardless of platform. So I think not only will we continue to engage with that existing player base, but we'll take next gen and see how far we can go with it."
Frankly, there's nothing wrong with that. Gaming is an increasingly inclusive passion that's open to anyone, regardless of taste whether or not you identify yourself as a 'gamer.' If you're into playing a bit of CoD after work, tapping away at Candy Crush on the train, counting down the turns in Europa Universalis IV or methodically hunting your quarry in DayZ, there's something for everyone here.
Anyway, that's more than enough of my ramblings. Is Call Of Duty more 'casual' than 'hardcore,' and does it even matter in the grand scheme of things? Should we even be using the terms 'gamer' and 'hardcore' any more? Let us know in the comments.