Nintendo president Satoru Iwata is making a bit of a habit out of stating the obvious, and has said once again that Nintendo are to blame for the Wii U's failings.
He's again highlighted marketing efforts, or the lack thereof, but preaches optimism.
“We are to blame. We relaxed our [marketing] efforts, so the consumers today still cannot understand what’s so good and unique about the Wii U. Because we’re always trying to be unique, it takes some energies on our side to [make] people understand the real attractions about whatever we are doing,” Iwata told CNBC.
“We have been unsuccessful in coming up with one single software with which people can understand, ‘OK, this is really different.”
Iwata made the comparison with the Wii, saying that the Wii U has nothing as easy to convey as Wii Sports.
"As long as people have hands-on [experience], they can appreciate the value of the Wii U, but because there's not software that's simple and obvious for people as 'Wii Sports' for the Wii, potential consumers do not feel like trying the Wii U. Our challenge today is with the software lineup we are introducing now, we have to encourage [people] to experience the Wii U in the first place."
However, in spite of the fact that Nintendo have been banging on about this for months and done nothing about it, Iwata preaches optimism.
"I do not think we should become too pessimistic about the current situation with the Wii U," he said. "I think we should pour that time and energy into our [development] efforts, so eventually we can encourage third-party [publishers] to want to support Nintendo."
Also, don't be expecting that price cut any time soon. You know, the one that the Wii U could use like a desert needs rain.
“Because from the very beginning we came up with a very aggressive price point. We do not think [a price cut] is a very easy option to take,” Iwata said.