Login | Signup

Iwata: "We Are To Blame" For Wii U's Failings

Matt Gardner
Nintendo, Satoru Iwata, Wii U

Iwata: "We Are To Blame" For Wii U's Failings

Nintendo president Satoru Iwata is making a bit of a habit out of stating the obvious, and has said once again that Nintendo are to blame for the Wii U's failings.

He's again highlighted marketing efforts, or the lack thereof, but preaches optimism.

“We are to blame. We relaxed our [marketing] efforts, so the consumers today still cannot understand what’s so good and unique about the Wii U. Because we’re always trying to be unique, it takes some energies on our side to [make] people understand the real attractions about whatever we are doing,” Iwata told CNBC.

“We have been unsuccessful in coming up with one single software with which people can understand, ‘OK, this is really different.”

Iwata made the comparison with the Wii, saying that the Wii U has nothing as easy to convey as Wii Sports.

"As long as people have hands-on [experience], they can appreciate the value of the Wii U, but because there's not software that's simple and obvious for people as 'Wii Sports' for the Wii, potential consumers do not feel like trying the Wii U. Our challenge today is with the software lineup we are introducing now, we have to encourage [people] to experience the Wii U in the first place."

However, in spite of the fact that Nintendo have been banging on about this for months and done nothing about it, Iwata preaches optimism.

"I do not think we should become too pessimistic about the current situation with the Wii U," he said. "I think we should pour that time and energy into our [development] efforts, so eventually we can encourage third-party [publishers] to want to support Nintendo."

Also, don't be expecting that price cut any time soon. You know, the one that the Wii U could use like a desert needs rain.

“Because from the very beginning we came up with a very aggressive price point. We do not think [a price cut] is a very easy option to take,” Iwata said.

Add a comment 1 comment
Realhoneyman  Jun. 19, 2013 at 12:07

So without an official price cut anytime this year, anyone want to take a guess for how quickly the Wii U is going to flounder? I feel that once the PS4 and Xbox One are on the market it will be too crowded and even though decent first-party Nintendo titles are being released next year there is every opportunity that the console could be squeezed out of the market sooner than its natural life cycle.

I know Nintendo will make their best efforts to keep the machine propped up but with such a visible gulf between it and its next-gen competitors to be, will we see them retreat to a portable-only approach in the future?

As was suggested in the recent podcast, Nintendo need to make some original IP with new mascots to add to their established names rather than solely make new iterations of old favourites. I want to see Nintendo as an innovator, not a stagnator of game development.

Email Address:

You don't need an account to comment. Just enter your email address. We'll keep it private.