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Iwata: "We Don't Care What Other Companies Are Trying To Do"

Author:
Matt Gardner
Category:
News
Tags:
Nintendo, Satoru Iwata, Wii U

Iwata: "We Don't Care What Other Companies Are Trying To Do"

Nintendo president Satoru Iwata has reiterated that Nintendo need to be better conveying the Wii U's unique selling points, saying that Niintendo couldn't care less about what the likes of Microsoft and Sony are getting up to, and that they have their own console to focus on.

"Those people who have already purchased the Wii U and are enjoying Wii U, they have already realized the value of the Wii U, and I understand that they are highly appreciating the entertainment experiences provided by Wii U," Iwata told CNN via a translator.

"But the fact of the matter is Wii U has yet to prove what is so unique (about it), unlike how ... with a first glance, people were able to understand how different Wii was."

“The number of hardware selling and the number of people who can experience the unique attractions of the Wii U are going to increase, and thereby the knowledge and the understanding about the Wii U system shall naturally expand,” he said.

We suggested that Nintendo really should have been capitalising on their year of unopposed running, but Iwata has said that Nintendo re unconcerned with what their competitors are doing.

“We just don’t care too much about what other companies are doing or are trying to do. Our primary focus is to think about and actually carry out something which other company’s hardware can never realize. We are trying to provide consumers gaming experiences that can only be available on Nintendo platforms.

“Those people who have already purchased the Wii U and are enjoying Wii U, they have already realized the value of the Wii U, and I understand that they are highly appreciating the entertainment experiences provided by Wii U. But the fact of the matter is Wii U has yet to prove what is so unique (about it), unlike how … with a first glance, people were able to understand how different Wii was.”

I rather think Iwata should have clarified that statement. Surely Nintendo want to provide consumers with gaming experiences that can only be had on Wii U. Glancing at the likes of Super Mario Bros. U and Donkey Kong Country: Tropical Crush, there's little to separate those titles from their near-identical series partners on the Wii. Replication is not the same as innovation.

Add a comment3 comments
X10  Jun. 17, 2013 at 12:02

I wonder how many times he can get WiiU into one sentence...is it some sort of subliminal messaging?

MattGardner  Jun. 17, 2013 at 12:53

Thing is, Nintendo keep saying that they need to get people to differentiate between the Wii and the Wii U, and then they announce something like Donkey Kong Country: Tropical Facepalm.

The actions aren't following the words just yet.

Late  Jun. 17, 2013 at 14:30

We just don’t care too much about what other companies are doing or are trying to do.


I can see where you're coming from, Iwata-san and can appreciate the sentiment, but you need to take those blinkers off!

It's nice that you're steadfast in wanting to take the console in the direction you want, whilst trying to ignore the "competition" (I use that word in a fairly loose sense) - but you do need to keep said competition in mind. You're largely fighting with those companies for the consumer's money.

As has been said repeatedly lately, 2013 is a key year for your company. With Sony and Microsoft both bringing out the toys everyone wants this Christmas it's imperative that you get your product into as many homes as possible in the interim.

And that means getting your system-selling titles like MarioKart, Super Smash Bros, and new Zelda out this year. And not just give vague promises that those titles are on their way within the next year or two.

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