Satori Iwata has stated that being the first of the big three to release a next-gen is not important at all, highlighting the console environment and pointing towards pricing and unique features as more important considerations.
"Being first in the next generation race is not important at all," he told Gamasutra.
"One of the reasons we believe this is the time for Nintendo to launch the Wii U is it's going to be important for the world."
Of course, Iwata knows that pricing will be key as well, with many pundits (including yours truly) theorising that it will be cost that will determine where the consumer turns.
"The pricing of Wii U is going to be one of the most important elements when it is going to be launched. The environment is different. Wii U is going to be launching in a different environment than when the Wii was launched. Also, the involvement surrounding [mobile and social] businesses is different than several years ago."
Iwata also dismissed the efforts of Microsoft and Sony, reiterating his view that the Wii U, like its predecessor, will not be in direct competition with the "more beef" consoles from Nintendo's peers.
"We have not changed our strategy. In other words, we just do not care what kind of 'more beef' console Microsoft and Sony might produce in 2013. Our focus is on how we can make our new console different than [others]."