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Iwata Promises "Nintendo-Like Profits" For This Financial Year

Matt Gardner
3DS, Nintendo, Satoru Iwata, Wii U

Iwata Promises "Nintendo-Like Profits" For This Financial Year

In spite of Nintendo selling fewer Wii U's than the Vatican has sold condoms*, Nintendo's financials are actually in surprisingly adequate order. Much of this, as discussed in our most recent Game Buzz, has to do with the dwindling profile of the yen, not to mention the awesomeness of the 3DS and its current lineup.

But Satoru Iwata has stated that the company needs to do more and that he expects Nintendo to return to posting "Nintendo-like profits" come next April.

"Since the launch of the Nintendo Entertainment System in 1983, Nintendo has been offering the world unique and original entertainment products under the development concept of hardware and software integration. In the field of home entertainment, where there are few Japanese world-class industries, Nintendo has established a well-known brand truly representing video game culture throughout the world. Our basic strategy is the expansion of the gaming population, which is to encourage as many people in the world as possible, regardless of age, gender or gaming experience, to embrace and enjoy playing video games.

"The Nintendo 3DS system, which we launched in 2011 as the successor of Nintendo DS, has such features as 3D gameplay without the need for any special glasses and various communication functions, and thus offers a wide range of entertainment. Also, we released the Wii U system, the successor of Wii, in the year-end sales season of 2012. Wii U has a new controller named the Wii U GamePad with a 6.2 inch touch screen. The Wii U GamePad enables a variety of gameplay, and proposes deeper game experiences and new entertainment that people have never had the opportunity to enjoy before. We will continue to offer software and services that take advantage of the unique features of our video game systems and strive to accelerate the sales pace of our platforms by communicating their unique value to a wide audience.

"Regarding our network strategy, we introduced a network communication system called Miiverse where game fans around the world can share and discuss their game experiences, and have opportunities to empathize with one another. Furthermore, for the purpose of adapting to the changes in the environment surrounding the video game market and increasing our business opportunities, we are continuing to expand our digital business by offering paid add-on content, digitally distributing packaged software and so forth.

"We reorganized our development divisions in order to make hardware and software development more efficient. In order to offer various software titles, we advance joint development with outside software developers and build an environment, such as Nintendo Web Framework, which provides a way of developing the Wii U software using web technologies. Thus, we strive to strengthen our medium and long-term competitiveness.

"Nintendo posted an operating loss for the fiscal year ended March 31, 2013. However, we strive to regain “Nintendo-like” profits for the fiscal year ending March 31, 2014 by providing many people with fascinating games and services. We continue to make brand-new and unique proposals, and make efforts for the growth of the home entertainment industry with a mission that is to pleasantly surprise people and put smiles on the faces of everyone Nintendo touches."

Crucially, there are two games with "Mario" in the title releasing in this financial year: Mario Kart 8 and Super Mario 3D World. Then there's Donkey Kong: Tropical Freeze and Wind Waker HD. But, let's face it, it'll be the 3DS and Pokemon X and Y doing most of the heavy lifting.  Iwata's aim is admirable, but this Christmas could crush Nintendo in the home console market; thankfully, its little handheld is single-handedly propping up another. [via]

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