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Iwata: Wii U Price And Launch Date TBA This Autumn

Matt Gardner
E3 2012, Games consoles, Launch window, Nintendo, Pricing, Sales momentum, Satoru Iwata, Wii U

Iwata: Wii U Price And Launch Date TBA This Autumn

Nintendo's president, Satoru Iwata, has acknowledged that "there must be some concerns" over the Wii U's software and pricing, but he has said that Nintendo plan to deliver a strong message in the autumn to help gather momentum for the console's launch.

Iwata also hit back at critics suggesting that the Wii U might not be as revolutionary as its predecessor, stating that the unveiling of the original Wii was met with similar scepticism and that those critics have short memories.

"There are some media reports saying the Wii U may not be a revolutionary product like the Wii," explained Iwata during a recent shareholders meeting. "When I was interviewed by media reporters overseas at E3 recently, their comment was, 'The Wii appeared to be a promising product to succeed from the beginning; however, Wii U does not look that way.'

"People have forgotten what the real story was.

For the Wii, before its launch and right after its announcement, the feedback was similar to that of the Wii U. In other words, when something unique comes up, it’s difficult for people to understand it at the beginning. A lot of misunderstandings and pessimistic observations, like, 'Will a product like this really spread in the market?' prevail and then after some time, after being able to experience it, the atmosphere changes.

"Almost every one of the reporters asked [of the original Wii], 'How in the world are you going to compete with SONY or Microsoft with a product like this?' Everyone has forgotten what the real situation was. Then, in hindsight, I think some people say, 'I was convinced about the success of the Wii from the beginning' only after looking at the results."

Iwata also reminded the assembled shareholders that neither the 3DS nor the Wii were given a launch date or price at their corresponding E3 events, firing a blow at media outlets who were (admittedly) rather obsessed with both details.

Iwata did concede that Nintendo's announcements (or lack thereof) had made the future software lineup unclear, but he indicated that there would be news on both the launch window and the Wii U's pricing this autumn, noting that Nintendo would need to generate sales momentum approaching winter.

"Finally, another issue is that the visibility of the future software lineup is unclear. During E3, titles for the overseas markets were highlighted and the titles we introduced then were only the ones to be available at the launch time and within the launch window period, which might make you wonder, 'What will become of the software in the next year?'

"It is our intention to convey a strong message this fall with the information about the price and the launch date and then to create momentum good enough to convince our consumers to buy (the Wii U), but currently, there must be some concerns.

"Overall, we believe that the current share price has been determined based on what I mentioned today. In the near term, with the introduction of the Nintendo 3DS XL followed by new software titles in July and August, the most important issue is to what degree we can change the business momentum of the Nintendo 3DS in the world. Then, subsequently, when we launch the Wii U, we intend to announce the next step by saying what will happen in the future, and by doing this, we would like to change the evaluation in the market."

Read the full report here.

Add a comment3 comments
Late  Jul. 5, 2012 at 09:56

Oi, Iwata - don't try to sell it by saying it's a newer version of the wii, with the same sort of revolutionary advances.
Yes that console sold incredibly well - but probably around 90% of them are gathering dust*, and punters don't want to be taken for mugs twice. You're pretty much telling us to fall for the same hype we did last gen...

*I have no basis for that figure, plucked from thin air. It's a complete guess.

Late  Jul. 5, 2012 at 09:56

Double post :\

Last edited by Late, Jul. 5, 2012 at 09:56
DivideByZero  Jul. 5, 2012 at 13:53

Late, it's a fact that 96.7% of statistics are made up on the spot.


I couldn't agree more. The Wii was a gimmick and sells to non-gamers while they feebly try to stay relevant in the gamer scene.

Not so long ago I posted the top 10 selling games of the Wii vs the PS3. All but 2 of the Wii games were fitness or dance crap, for the 2 games, one was Mario and the other Mario Kart... sad times. The PS3 had all awesome games in the top 10.

Wii 2... putting the END in NintENDo.


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