When THQ's assets went to auction last week, Saints Row was snapped up by Deep Silver-owners Koch Media, and although the move has made the European publisher and distributor more visible, CEO Klemens Kundratitz has stated that he's keen to forge a different path to success than others in the industry, and avoid simply being "the next THQ".
“Many people didn’t really see us as a player in the industry," he told GII. "They didn’t really understand what we’re doing. I appreciate that we now get more of the spotlight with these new IPs, but, having said that, we are not ambitious to be the next THQ.
"We have always tried to find our own way, and do business in a way that we believe is right for us. We don't want to copy other people's success stories. We are passionate about Deep Silver, and we are obviously investing significantly now, but at the same time we have a strong, value-added distribution business in Europe, which will continue to be a tent-pole in the future. And the third element is our film business, which we are also growing here in Europe, where we acquire film rights and we exploit them in the movies, in home entertainment and on TV.
"Those three elements of the business are all in a growth phase. Standing on three legs rather than one is still quite a good idea as far as we're concerned."
Elsewhere in the interview, Kundratitz also touched upon the Dead Island Riptide: Collector's Edition controversy, after there was a little bit of weary backlash against the rather tasteless, bloodily-mangled, bikini bust that would have accompanied it.
"Sometimes you just have to admit to yourself and your community that it wasn't appropriate," he said. "Overall, Riptide has a very strong tailwind going into the launch, and I think the Collectors Edition will probably be soon forgotten. It's something that the media has reported with a lot of interest, but I think that in the grand scheme of things it's not so important.
"And, y'know, we'll probably make mistakes in the future as well. It's not something we're immune to. Looking at what we've seen in response on the forums and around the internet, many people also see it in a more balanced way, and recommend that if some people don't want to buy something they just shouldn't buy it."
He refuted the suggestion that it might have been an elaborate PR stunt designed to court controversy and stimulate headlines, though.
"I can tell you one thing: it was not manufactured. We aren't looking for that type of publicity."