Browser-based games portal Kongregate have launched a $10 million initiative designed to encourage mobile developers to release games through their platform.
Former Zynga general manager Panayoti ‘Pany’ Haritatos will lead its new mobile division, both in-house and overseas.
“Developers are increasingly finding it harder to get their games discovered through the different app stores,” he said.
“I personally faced these challenges in 2009 while managing my own game studio. Utilising the Kongregate platform made my games successful, which ultimately led to my studio being acquired by Zynga.”
Backed by parent company, GameStop, Kongregate will assist budding mobile developers by offering up their services when it comes to distribution, financial assistance, consulting, and marketing.
Towards the end of last year, Kongregate also expanded to deliver downloadable F2P titles. [via Develop]