Argos have had the game at this price before, but it didn't last long. It's back though right now on both the PS4 and Xbox One. I nabbed a PS4 copy for myself recently and I have to admit, the graphical upgrade isn't particularly noticeable compared to other multi-gen releases. That said, the PS3 and 360 versions are selling for the same price at other sites right now, so you may as well get the next-gen version.
Xbox One gamers can also find the game for the same price at Amazon, if it sells out at Argos.