Lovefilm have confirmed that they'll soon stop renting out games via post, both for new and existing customers, starting August 8th. New sign-ups will not be able to set up any videogame rentals before that time.
"We are no longer offering games rental packages to either new customers, or those who wish to change from a non-games package," explains the Lovefilm FAQ.
"In order to give the best possible service that we can, we are looking to focus on our strength, which is providing the best selection of film and TV content for our customers, and making it available whenever and wherever you want it."
The Amazon-owned company plans to focus on films and TV going forward, perhaps still gunshy about the Xbox One's now-axed DRM measures that would have made game rentals impossible. [via EG]