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Lovefilm Axing Game Rentals From August

Author:
Jonathan Lester
Category:
News
Tags:
Game Rentals, LOVEFiLM

Lovefilm Axing Game Rentals From August

Lovefilm have confirmed that they'll soon stop renting out games via post, both for new and existing customers, starting August 8th. New sign-ups will not be able to set up any videogame rentals before that time.

"We are no longer offering games rental packages to either new customers, or those who wish to change from a non-games package," explains the Lovefilm FAQ.

"In order to give the best possible service that we can, we are looking to focus on our strength, which is providing the best selection of film and TV content for our customers, and making it available whenever and wherever you want it."

The Amazon-owned company plans to focus on films and TV going forward, perhaps still gunshy about the Xbox One's now-axed DRM measures that would have made game rentals impossible. [via EG]

Add a comment8 comments
moonspook  Jul. 3, 2013 at 09:20

They also axed the Pay as you Go packages too, and since I'm not sure I use them enough to justify a monthly cost, looks like I'll be cancelling.

Late  Jul. 3, 2013 at 09:34

Shame - lovefilm's game rental service was very impressive when I used it a couple of years back. Completely blew Blockbuster's service out of the water.




So... anyone know where amazon/lovefilm are likely to offload their used games back catalogue?... http://www.thebort.com/www/Smileys/default/whistle.gif

Realhoneyman  Jul. 3, 2013 at 10:05

Is that so? When the change comes I'll have to consider whether keeping the package will be worthwhile or not.

To clarify, does the FAQ not state that the measure applies to new customers and those who want to move from a non-games package to one with games? That would say to me that subscribers with a games-inclusive package are currently still able to rent games.

JonLester  Jul. 3, 2013 at 10:11

Existing games-inclusive subscribers will only be able to rent games up until the cut-off point, AFAIK.

capriboycraig  Jul. 3, 2013 at 10:21

Guess that's me cancelling Lovefilm now too. Binned Netflix this month as the quality and quantity of new additions was depressing.

kinkinkaid  Jul. 3, 2013 at 12:23

http://nooooooooooooooo.com/vader.jpg

Aaargh - Such a shame! I use this so much for 'try before you buy' or to playthrough games that only take a few hours to complete the singleplayer/campaign.

Ive been a loyal member with them for years, ever since they first started renting games out in fact, but looks like I may be considering cancelling my subscription also now as the value of it has dropped considerably for me...

Im also with Late on this one... will they be selling off all their games somewhere?

AshbyW  Jul. 3, 2013 at 12:46

So do we get to keep the games we have out when they cancel it ;)

But yeah. I'll be cancelling my subscription. Netflix has a bigger and better on-demand library and the only thing I rented by post was games. Have to go back to waiting for price drops!

Although the playstation instant games library is pretty good for that stuff.

moonspook  Jul. 3, 2013 at 14:02

To clarify, does the FAQ not state that the measure applies to new customers and those who want to move from a non-games package to one with games? That would say to me that subscribers with a games-inclusive package are currently still able to rent games.


In the email I got (as a PAYG DVD user), it said that if I didn't change my package by 1st October, they'd cancel my account. Not sure how that may work for those on games packages.

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