Professional detachment be damned, because sometimes we have to call it as we see it. Mad Catz have managed to practically doom their M.O.J.O. Android micro-console to obscurity before it has even released thanks to a ridiculous price point. Are you ready? Promise you won't laugh?
Okay: this Tegra 4 set-top box will set us back £219 in the UK.
You promised you wouldn't laugh.
The M.O.J.O. is designed to be a premium Android console to rival the OUYA, its main improvements being a beefy Tegra 4 mobile processor, SD card slot, excellent controller and most importantly Google Play support. This will allow players to access an enormity of content, as well as using their own existing accounts and game libraries.
However, the lack of a proprietary marketplace means that Mad Catz will have to make the bulk of their money on hardware, since the vast majority (if not entirety) of software sales will end up going to Google. As you can plainly see, this has lead to an insane UK price point, which is doubly galling considering that it's $249 in the US. And, you know, you could buy an OUYA for £99.99, a Wii U for £250 or a PS4 for £329.99.
“The M.O.J.O. Micro-Console for Android has attracted strong interest due to its high-performance hardware, open software platform and the ecosystem of accessories,” said Darren Richardson, the President and Chief Executive Officer of Mad Catz Interactive, Inc. “M.O.J.O. is the center piece of our GameSmart mobile initiative and brings core gaming experiences to the mobile platform.”
- NVIDIA Tegra 4 T40S 1.8GHz Processor
- 2GB RAM
- 16GB internal storage
- HDMI out capabilities with full 1080p resolution
- microSD™ Flash Slot with support for SDXC™ Cards up to 128GB
- Wi-Fi 802.11 a/b/g/n
- Android 4.2.2 operating system.
I never thought that a single console could make the OUYA, NVIDIA Shield and Gamestick look like fantastic value, but here we are. More to the point, I personally feel that the Android Micro-Console race is a fad doomed to peeter out in due course, since they'll be entirely obsolete when native mobile-to-TV streaming and Google Play-equipped smart TVs become the norm. Plus, you know, we already have phones.