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"Massive" Battlefield 3 DLC Plans In Store

Felix Kemp
Battlefield 3, DICE, DLC
Battlefield 3

"Massive" Battlefield 3 DLC Plans In Store

DICE Has "Restructured" To Suit DLC Production

Battlefield 3 is almost upon us, EA's strongest answer to Activision and Call of Duty's dominance over the FPS genre yet. It's a big game drawn in bold, familiar strokes - excellent visuals, solid gunplay, explosions and violence galore - but I still feel like Acti's shooter has the edge over EA's; if not in terms of quality, then simply because of brand recognition. EA must also contend with Call of Duty's staggered post-release content - which has proved to be very profitable for the publisher - and it appears they've taken on the challenge wholeheartedly, with BF3 developers DICE revealing they've "restructured the studio around it".

"Nowadays, we have operations team who looks at the title when it starts getting closer to launch (or long before) with potential downloadable content and so on, to really have a plan," reveals DICE's Lars Gustavsson. "Otherwise you're quite likely to start slipping. If you're focusing just before release on what you're going to ship post-launch, then I think you have problems."

Gustavsson confirmed DICE and EA have a "massive plan in place" for BF3 post-release content, going so far as to restructure the entire studio around DLC production. Now, it's unclear whether he means the studio has restructured since BF3 went gold, or whether the makeover is a permanent decision.

DLC is becoming more and more profitable for publishers nowadays, and as we edge ever close to a digitally distributed future, it'll be very interesting to see how the next-generation of games are released? For instance, would it be more sensible to release your game in chunks, level by level? Or maybe sell the single and multiplayer separately? Sign off in the comments section to give us your thoughts on the matter. [CVG]

Add a comment4 comments
Dunkass  Oct. 15, 2011 at 00:03

I'm not planning on buying Battlefield 3, but nothing turns me off paying retail price for a release more than a promise of large amounts of paid DLC.

gmdlogan  Oct. 15, 2011 at 12:08

I was disappointed with the demo so i won't be buying it. It felt just the same as Bfbc2 for me. Saving my hard earned poke for AC:R and Mw3.

Fields25  Oct. 16, 2011 at 21:25

@gmdlogan. What demo is that you speak of? I only played the multiplayer beta test...


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