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Mattrick Defends Xbox One's Price: "We're Over-Delivering Value"

Matt Gardner
Don Mattrick, Microsoft, Xbox One

Mattrick Defends Xbox One's Price: "We're Over-Delivering Value"

Don Mattrick reckons that the Xbox One is a bit of a steal at $499, suggesting that Microsoft are "over-delivering value" when compared to "other choices" that consumers might make.

He pointed out that in context, though he didn't exactly specify, paying $499 for a high-end consumer electronics product is not "ridiculous" these days.

"It’s a lower number than some of the analysts had forecasted," he told Bloomberg. "We’re over-delivering value against other choices I think consumers can get.

“Any modern product these days you look at it [and] $499 isn’t a ridiculous price point. We’re delivering thousands of dollars of value to people, so I think they’re going to love it when they use it.”

He's might have a point.

Of course, Microsoft's competition has undercut them somewhat, mainly in the case of the PS4 by removing the camera.

Add a comment5 comments
Realhoneyman  Jun. 18, 2013 at 12:17

All these comments and the Microsoft attitude is reminding me heavily of SONY's stance at the dawn of the PS3. Clear overconfidence in their product, barely acknowledging concerns with the console and a somewhat superior attitude towards their vision of the games market.

The market will show if their approach is the correct one but history has shown that this mindset ends up having to reconsider its stance when the consumer audience shows them whether they want these changes or not.

colinnutter  Jun. 18, 2013 at 13:49

one word DELUDED

the xbox one will be to m$ what the ps3 was to sony

a wake with a gentle kick in the teeth

socialjeebus  Jun. 18, 2013 at 13:54

I have to agree.

MS seem to think they exist in some sort of bubble.

It's hard to see why too, it isn't as if every single one of their products has been smash hit - have the forgotten Zune, Vista or even the Surface (the regular one at least) or even Kinect itself?

Had they made a kinect-free version I would have been very tempted to make it a day one purchase, I have a 360 and a PS3 and I have no interest in

They've also painted themselves into a corner with regards to DRM and especially with the statements they made about DRM at the end of the Xbox One life cycle. They've gone out on a limb so much that any form of backtracking will simply go down as a humiliating defeat as opposed to "responding to customer feedback."

Tsung  Jun. 18, 2013 at 14:39

Even if they do backtrack the damage is done. No amount of backpedaling is going to change customers minds. By the time Microsoft actually realise this it will be too late.

Late  Jun. 18, 2013 at 15:20

the xbox one will be to m$ what the ps3 was to sony

I'd go further and say the xb1 may be much worse for MS than the ps3 was for Sony.

The ps3 got off to a shaky start but was never too far behind and actually recovered very well - to the degree there's not much between the 360 and the ps3.
Only time will tell, but I think there's a decent chance the ps4 may outsell the xb1 by some considerable margin.

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