If you can't beat them, join them. Despite Larry "Major Nelson" Hyrb kicking up a fuss over the "disrespectful" Xbox One nickname -- Xbone -- Microsoft Studios boss Phil Spencer has made peace with the moniker, suggesting that it's "going to stick."
“At first, I guess the thing that bugged me the most is I didn’t see it,” Spencer told GameSpot. “I’d been looking at the name for Xbox One for months, and I wasn’t clever enough to merge them and come up with Xbone.
“I think it’s going to stick. I think we can say we don’t like it as much as we want, but it’s a clever use of the name. Probably not the most flattering name, but I think it’s going to be there.”
Yes, yes it will. With luck, Microsoft's machine will impress enough for Xbone to become an affectionate nickname, if not replaced by something cooler. As a Battlestar Galactica fan, Carl suggests "XO."
Since Microsoft owns the xbone.com domain, they're perfectly placed to franchise it.