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Microsoft Aims For "Upwards Of A Billion" Xbox One Sales

Jonathan Lester
Microsoft, Xbox One

Microsoft Aims For "Upwards Of A Billion" Xbox One Sales

Xbox 'One' may refer to the number of billions of consumers that Microsoft's newly-unveiled entertainment system plans to attract, if new comments from Microsoft Interactive Entertainment SVP Yusuf Mehdi are anything to go by.

Chatting with OXM, Medhi suggests that the broader entertainment focus will allow the Xbox One to reach a much larger audience, and can potentially break into numerous different sectors with mainstream appeal. “We believe over the next five years we can break a 100 million unit installed base," he stated, referring to the existing Xbox 360 that will be supported over the next few years by third-party publishers. "That’s something we’re shooting for, it’s not a financial plan as such, it’s just rough numbers if you will.

“To sell another 25 million, half of those will probably come from replacements, but half will come from new buyers. And the way we’ll break into those segments is by hitting new price points, getting new classes of entertainment to come with the Xbox, and breaking into new customer segments. So you’ll see the Xbox 360 continue to exist, even as we launch the next generation Xbox One.

“We think you can go broader than a game console, that’s our aim, and you can go from 400 million to potentially upwards of a billion units. That’s how we’re thinking of the Xbox opportunity as we go forward.”

On the strength of the reveal, will you number amongst these billion consumers? Have you pre-ordered an Xbox One? Or will Microsoft need to convince you of the system's gaming potential at E3 before making your mind up?

Add a comment8 comments
stevenjameshyde  May. 24, 2013 at 14:09

12.5% failure rate confirmed!

Late  May. 24, 2013 at 14:19

A billion! Wahahahaha!
Dude's talking out of his ar$e.
10-20 million a year, maybe.
100-200 million a year is a tad optimistic.

If Nintendo and Sony shut up shop completely, and Apple, Valve, and Google all decide not to proceed with plans for the living room, and you decide to knock the machines out for around £100 cost and £10pm subscription which includes every tv channel and unlimited film rentals, and new games have an RRP of £20 each you might get a billion units into houses.

Last edited by Late, May. 24, 2013 at 14:40
phil16  May. 24, 2013 at 15:22

As an existing 360 owner I've already pretty much ruled out buying one (or should that be 'a One'). I want a games console to be a games console. I have a bluray player that can do on demand tv content through a very convenient remote control and I don't have to pay a monthly fee to do so. I expect my next TV (or youview box) will do even more. Also not impressed with kinect (my existing unit is in the loft) so that's another negative. I'm more likely to get a Wii U at this rate (although a PS4 is more likely). Microsoft seem more interested in competing with Apple/Google (for media content) than Sony (with gaming)!

Anarchist  May. 24, 2013 at 16:06

A billion !?

They will be lucky to keep the majority of customers they already have. I've made my mind up - ps4 for me.

Late  May. 24, 2013 at 16:46

I'm surprised at the number of people saying they're not getting the X-One, given the very limited info we've been given so far. It's way too early to be deciding one way or the other, in my opinion.

I've little brand loyalty. Had ps1 and 2, but not 3. Have xbox360 but didn't have it's predecessor. I anticipate buying one console/machine out of next gen's ps4/xone/steambox/wiiu(lol), and it could be any of the first three listed there. I'm in no rush, and won't buy one at launch.

Can't say which one I want now. Possibly will have some idea which I want come December. Likely will make a proper informed decision round March 2014...

Korma  May. 24, 2013 at 19:17

This title seems to misunderstand what the article says.

“We believe over the next five years we can break a 100 million unit installed base," he stated, referring to the existing Xbox 360.

So he's talking about all the 360's sold since launch and then another 5 years from now might end up totaling 100 million.

The nonsense of XBOX ONE selling up to 1 billion is not given any timeframe. It's a ridiculous claim based on the UNLIMITED POWER OF THE CLOUD going to their heads.

maaz  May. 24, 2013 at 19:19

The 3DO Interactive Multiplayer and Philips CD-i never sold a billion, so I don't see why this would. ;)

JonLester  May. 24, 2013 at 20:25

@Korma: Friday afternoon concentration fail, edited. :3

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