Xbox 'One' may refer to the number of billions of consumers that Microsoft's newly-unveiled entertainment system plans to attract, if new comments from Microsoft Interactive Entertainment SVP Yusuf Mehdi are anything to go by.
Chatting with OXM, Medhi suggests that the broader entertainment focus will allow the Xbox One to reach a much larger audience, and can potentially break into numerous different sectors with mainstream appeal. “We believe over the next five years we can break a 100 million unit installed base," he stated, referring to the existing Xbox 360 that will be supported over the next few years by third-party publishers. "That’s something we’re shooting for, it’s not a financial plan as such, it’s just rough numbers if you will.
“To sell another 25 million, half of those will probably come from replacements, but half will come from new buyers. And the way we’ll break into those segments is by hitting new price points, getting new classes of entertainment to come with the Xbox, and breaking into new customer segments. So you’ll see the Xbox 360 continue to exist, even as we launch the next generation Xbox One.
“We think you can go broader than a game console, that’s our aim, and you can go from 400 million to potentially upwards of a billion units. That’s how we’re thinking of the Xbox opportunity as we go forward.”
On the strength of the reveal, will you number amongst these billion consumers? Have you pre-ordered an Xbox One? Or will Microsoft need to convince you of the system's gaming potential at E3 before making your mind up?