Steve Beinner, Xbox director for global marketing, has suggested that the return of Master Chief will see the Halo franchise return to the top of the pile, competing with the biggest games around, such as GTA and Call of Duty.
“Bringing Master Chief back is huge,” states Beinner. “Honestly, there’s not many franchises that have done what Halo has. There’s not many that have broken through and sold that much. You named two of them, GTA and Call of Duty.
"But if you look at platform exclusives, nothing is bigger than Halo.”
Mario might have something to say about that, but the point remains that Halo has proven to be Microsoft's most enduring, and most profitable, platform exclusive series, with the Master Chief becoming an icon synonymous with the Xbox brand.
“Halo has missed Master Chief a little bit," added Halo 4 producer Kiki Wolfkill. "And that’s not to take anything away from the games that were off the main line. But we’ve built so much equity in Chief and really such a strong icon in Chief, that I do think people missed a little bit not being able to see what he was doing next. He is such a strong focal point.” [MCV]