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Microsoft Explains 'Xbox One' Name

Jonathan Lester
Microsoft, Xbox One

Microsoft Explains 'Xbox One' Name

Microsoft's decision to call their next-generation entertainment system 'Xbox One' raised a fair few eyebrows during last week's reveal presentation, but Jeff Henshaw, group program manager for Xbox Incubation, has shed some light on why they decided to run with the moniker.

“The original Xbox was just the ‘Xbox’, it wasn’t ‘One,'" Henshaw explained to CNET as part of a larger interview, though we've always called it the "original Xbox" anyway.

“There’s something very powerful about [the name]," he continued. "Xbox One really embodies the concept that this is the first device, the combination of this very powerful console that brings all its eight cores, 8GB of RAM, super fast memory, super powerful SoC we built, super powerful dedicated audio and video processing subsystems. There’s incredible power in this device, married with the next generation of Kinect for really enabling those subtle interactions between you and your entertainment”.

Henshaw continued by suggesting that (as many people have already pointed out), 'One' refers to the all-in-one embodiment of living room entertainment. “The embodiment that this becomes one device that addresses all the entertainment that you want to enjoy on your TV, and brings it to you in a way that’s so simple, that it can be the only input you have connected through your television. It is truly the one place to go for all this. So One ends up being a deeply meaningful thing to us here. It’s almost a bar that we are striving to achieve, and I think we nailed it really well with the Xbox One.”

So there.

Add a comment6 comments
Breadster  May. 28, 2013 at 15:16

Yeah already guessed that, still a crappy name though.

Late  May. 28, 2013 at 15:27

Thanks, Jeff. I'll sleep again now.

(We all got it, surely.)

Quietus  May. 28, 2013 at 15:32

(We all got it, surely.)
Yup. Again, the marketing plebs miss the point. The public didn't say they didn't understand it; they said it was stupid.

Adster  May. 28, 2013 at 16:15

"The embodiment that this becomes one device that addresses all the entertainment that you want to enjoy on your TV"

So long as you plug another device into it.

MattBrennanUK  May. 28, 2013 at 18:34

Be Xbox One.
Consist of Console, Kinect and at least one controller.

TheSugarDog  May. 29, 2013 at 10:40

I saw this written as XBone and it immediately became 'X Bone' in my head, now I can't see it as anything else.


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