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Microsoft: sorting out Xbox One's digital pricing is "on the agenda"

Author:
Jonathan Lester
Category:
News
Tags:
Microsoft, Xbox One, Xbox One Games

Microsoft: sorting out Xbox One's digital pricing is "on the agenda"

Microsoft's digital games pricing was met with flabbergasted disbelief from many of us; seeing as several already-expensive Xbox One titles were raised from £44.99 to £49.99 shortly before Christmas. And, erm, Angry Birds costs £35. You'd expect that they'd be pushing for more gamers to consider digital downloads, but in practice, doing so breaks the bank compared to traditional retail.

Thankfully Microsoft are now apparently "aware" of these concerns and have promised to look into the situation.

In other breaking news, Hell has reported its coldest winter since records began, but this could well be a coincidence.

Microsoft marketing man Larry "Major Nelson" Hryb joined the fray on Reddit, responding to suggestions that Microsoft are unwilling to compete with online retailers. "We are way aware of this and many of the concerns of the community," he wrote. "We have some great stuff planned for Xbox One this year (and beyond.) As soon as we can share some of the goodness...we will :)"

Most importantly, "competitive pricing" for digital downloads is "indeed on the agenda." As is more widespread selling of QR codes from retailers, perhaps.

It's good to see Microsoft at least acknowledging the issue - especially for us, since we're a deal site after all - but Brendan wonders whether we're doomed to pay high digital prices forever. Either way, the console manufacturer is under increasing pressure to lower their prices, especially for what ought to be impulse purchases like Zoo Tycoon (which are priced almost completely out of the market).

Before you bring it up: this is an article about Microsoft. Not any other console manufacturers. That's why I haven't mention them. Though, frankly, everyone could probably do to step back and look at the amount they charge for a disc-less, un-tradeable game with no manufacturing or distribution costs beyond the upkeep of a pre-existing server network. Especially those that also support micro-transactions.

How much do you - or would you - pay for a typical Xbox One game?

Add a comment5 comments
DrTrouserPlank  Jan. 24, 2014 at 15:13

There are two faults with the digital pricing on consoles as it stands.

1)The prices are just too high in comparison to physical releases. Even parity in pricing would still make the digital versions too expensive. They need to be cheaper. Assuming a £40 physical on release day, the digital needs to be £35 max, even that for me is too much, but at least it would be moving in the right direction.

2)Digital pricing doesn't seem to acknowledge that the price of games is not a static commodity. The price of games is highly fluid with them falling over time and as more games are released. Indeed the sheer quantity of output that prevailed during the latter years of the PS360 was the reason that games a month old were selling for £20-£25. Digital prices need to fall over time to reflect this.

Those are the two biggest problems, and I have every confidence they will never be addressed. Be glad that MS didn't manage to hoodwink lots of people into being locked into limited resale of physical discs and digital distribution by the back door because prices like this are the future that awaits you.

Late  Jan. 24, 2014 at 16:00

I'd say a digital price of approximately 75% of the physical price would be about right. Of course I want it lower than that - but at that level I think I'd be torn on a lot of my purchases: do I get it digital and not have to faff around changing disks, or do I get it physical and have the option to lend/sell it at a later date?

That'd work out at around £40-£50 physical -v- £30-£33 digital for new AAA games, and around £10-£20 physical -v- £8-£15 digital for older or lower budget games.

Thankfully companies do sometimes allow you to buy xbox credit for less than face value - and at present that's the only thing saving xbox One's marketplace, for me. You can usually get credit for a shade under it's face value (so you might pay £24 cash for £25 xbox credit) but that's not really helping much.
From time to time, though, you get a bargain. A few weeks back I got £30 credit for £20 (might've been from SimplyGames - I don't recall. It's expired now). This morning I got £40 credit for £24 (from Game. The deal has now expired.) So that's £70 credit for £44. Enough to get one and a half premium games.

So long as those offers/glitches pop up from time to time the xbox marketplace is actually affordable.
Without them, there's no way I'm paying Microsoft's prices.

Make sure you keep an eye on hukd for those glitches, folks... ;)

stevenjameshyde  Jan. 24, 2014 at 16:57

I don't tend to sell or trade games, so I'm quite happy with the convenience of digital if the price is right. I'm very happy with the £28-odd that I paid for AC4 before Christmas, but I won't pay £50+ when physical copies are cheaper

r3tract  Jan. 24, 2014 at 18:25

I'm afraid it's mugs like me keeping the prices high. I don't like the clutter of having physical discs nor do I like the faff of having to change discs so I buy digitally wherever possible and I'm happy to pay a premium for the convenience.

Sorry everyone.

Last edited by r3tract, Jan. 24, 2014 at 18:25
parabolica  Jan. 24, 2014 at 19:47

I'm afraid it's mugs like me keeping the prices high. I don't like the clutter of having physical discs nor do I like the faff of having to change discs so I buy digitally wherever possible and I'm happy to pay a premium for the convenience.

Sorry everyone.


That sounds like an advertisement.
Anyone willing to stay 6 months behind and do some gaming on a PC can save a fortune.
Steam sale last year, Blood Dragon + Call of Juarez Gunslinger 9.99 double pack, Far Cry 3 4.99 etc etc

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