Microsoft's digital games pricing was met with flabbergasted disbelief from many of us; seeing as several already-expensive Xbox One titles were raised from £44.99 to £49.99 shortly before Christmas. And, erm, Angry Birds costs £35. You'd expect that they'd be pushing for more gamers to consider digital downloads, but in practice, doing so breaks the bank compared to traditional retail.
Thankfully Microsoft are now apparently "aware" of these concerns and have promised to look into the situation.
In other breaking news, Hell has reported its coldest winter since records began, but this could well be a coincidence.
Microsoft marketing man Larry "Major Nelson" Hryb joined the fray on Reddit, responding to suggestions that Microsoft are unwilling to compete with online retailers. "We are way aware of this and many of the concerns of the community," he wrote. "We have some great stuff planned for Xbox One this year (and beyond.) As soon as we can share some of the goodness...we will :)"
Most importantly, "competitive pricing" for digital downloads is "indeed on the agenda." As is more widespread selling of QR codes from retailers, perhaps.
It's good to see Microsoft at least acknowledging the issue - especially for us, since we're a deal site after all - but Brendan wonders whether we're doomed to pay high digital prices forever. Either way, the console manufacturer is under increasing pressure to lower their prices, especially for what ought to be impulse purchases like Zoo Tycoon (which are priced almost completely out of the market).
Before you bring it up: this is an article about Microsoft. Not any other console manufacturers. That's why I haven't mention them. Though, frankly, everyone could probably do to step back and look at the amount they charge for a disc-less, un-tradeable game with no manufacturing or distribution costs beyond the upkeep of a pre-existing server network. Especially those that also support micro-transactions.
How much do you - or would you - pay for a typical Xbox One game?