Michael Johnson, the man in charge of marketing Kinect, has pointed at Mass Effect 3, using BioWare's game as an example of how Kinect can be integrated into core games without seeming like a "force-fit".
The latest instalment in the franchise takes advantage of Kinect's voice-recognition capabilities to issue commands to squadmates and choose conversation options.
"I think based on what we’ve brought to market when we launched Kinect, I think it’s an understanding that people can say, ‘ah, Kinect is only for very casual gamers’," he said in conversation with Zoomin Games.
"But the reason we focussed on casual gameplay first and foremost was we wanted to send that signal, that Xbox is for everybody. We wanted to make those games that are relevant to everybody. But as you start to see now, there are more and more core games that are figuring out more great ways to use Kinect.
"I’d love to see what [EA] are doing with Mass Effect 3, and I think that the use of voice to interact with the world, it makes sense as part of the game and it doesn’t seem force-fit at all. That’s exactly the way Kinect can be integrated into core games."