Microsoft have issued a response following the "leak" of a 56-page document supposedly all about MS' next-gen plans, and it's typically non-committal.
In fact it doesn't even mention the document at all.
"We understand there is great interest and anticipation for what comes next for Xbox and we are lucky to have customers who are so passionate about the platform," read the statement (via Eurogamer).
"Today, there has never been a better time to own an Xbox 360 console. We have found new ways to extend the console lifecycle by introducing controller-free experiences with Kinect and we've re-invented the console with a new dashboard and new entertainment content partnerships.
"We are continually thinking about the future of the platform and when we have something to share, we will."
Makes a nice change from the usual "We do not comment on speculation or rumour." In fact it almost sounds a little smug. Hmmm.
A knowing nod to authenticity, or a company amused that everyone's talking about them and they didn't have to lift a finger? Hit us up with your thoughts below.