But Won't Livestream The Presentation
We've been banging on about the importance of Gamescom to the Xbox One's publicity campaign, and Microsoft are set to bring their biggest ever hands-on booth to next week's convention. They'll also be revealing a new exclusive and news about 'Europe's biggest franchise' at a media event, but strangely won't be streaming it live.
"We're going to have a really short stage presentation with some news talking about some unique exclusive coming to [Xbox One]," Microsoft Studios boss Phil Spencer told Larry "Major Nelson" Hyrb in a publicity podcast. The showcase will also contain some news about "Europe's biggest franchise and maybe some interesting things there."
The phrasing is interesting, especially the word "some." With luck, Microsoft will unveil plenty more exclusive titles for their upcoming entertainment system - a Crackdown and Fable sequel have been heavily tipped, though something more "unique" wouldn't go amiss.
As for "Europe's biggest franchise," that has to be FIFA. Expect FIFA news.
Now for the odd bit. Rather than livestreaming their media presentation for all the world to see, they'll instead roll out edited snippets and highlights throughout the day on Xbox Wire. "Most of the time will be spent with the press getting time with the developers and their games," Spencer explained. "You should think about this as a room with a lot of hands-on.”
“The nice thing about the way the showcase is shaping up is people at home will have access to it. Streaming is probably not the way to do it because it will be like watching a party that you’re not at,” he added. “So what we’re going to do is, throughout the day, we’re going to take video snippets from the floor and release them on the Xbox Wire.”
So that's why we haven't received embed code then.
Microsoft's approach will allow Microsoft to control the flow of information out of the expo, and produce it to a mirror-polish, but we're rather surprised (perhaps slightly unpleasantly) by the news. Indeed, we expected Gamescom to play host to a triumphant presentation that goes big on selling the unique Kinect features and exclusives - serving to overwrite the memories of that horrible reveal event and present a united front in the wake of numerous policy reversals. We'll have to find out whether it works - and keep our eyes on Xbox Wire.
Matt and Carl will be hitting Gamescom and getting hands-on with all the sweet new stuff, while I desperately try to wade through the sea of headlines and trailers behind my newsdesk, probably going slightly mad in the process. Stay tuned.