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Microsoft Sells Mediaroom, Realigns Focus On Xbox As Entertainment Hub

Matt Gardner
Ericsson, IPTV, Mediaroom, Microsoft, Streaming, Xbox

Microsoft Sells Mediaroom, Realigns Focus On Xbox As Entertainment Hub

Yusuf Mehdi, who has an incredibly long job title that names him as the corporate vice president of marketing, strategy and business for the Interactive Entertainment Business at Microsoft has delivered an official blog post announcing the sale of Microsoft's leading IPTV service, Mediaroom, to Ericsson.

According to Mehdi, this "mutually beneficial" act will free up Microsoft to focus all of their attention on making Xbox console "the premium entertainment service that delivers all the games and entertainment consumers want".

Here's the blog post in full:

Today, Microsoft and Ericsson announced a definitive agreement for Ericsson to acquire Mediaroom, the number one IPTV platform deployed by TV operators around the world. This acquisition is mutually beneficial and strategically aligned for both parties. Ericsson will continue to invest in the growth and success of Mediaroom to the benefit of customers, employees, and the industry. It allows Microsoft to commit 100 percent of its focus on consumer TV strategy with Xbox.

We are proud of the world-class engineering and business achievements within Mediaroom. They have a rich history of driving innovation in IPTV. As early pioneers, they built the infrastructure to stream video on limited bandwidth, and today they enable multiscreen entertainment experiences for pay TV subscribers. Mediaroom has contributed to the evolution of TV and powers 22 million set-top boxes today in 11 million subscriber households.

With the sale of Mediaroom, Microsoft is dedicating all TV resources to Xbox in a continued mission to make it the premium entertainment service that delivers all the games and entertainment consumers want – whether on a console, phone, PC or tablet. And with 76 million Xbox 360 consoles around the world with 46 million Xbox LIVE members, it is a mission that gets us out of bed in the morning.

It is not a mission that we can achieve alone. We want to partner with the industry to deliver the next wave of innovation in games and consumer entertainment. We will partner with content creators, studios, labels, networks, content aggregators, operators and distributors to make this happen. We believe the future of home entertainment is one where TV becomes more simple, tailored and intelligent. We believe the best is yet to come for this industry.

Our vision and energy for the future of entertainment is more focused than ever. Stay tuned. [Technet]

Thanks Alex R.

Add a comment2 comments
BetterThanLife  Apr. 8, 2013 at 16:51

PS4 for me. Sony remembered that we like to play games sometimes.

Jenna12  Apr. 9, 2013 at 13:32

Microsoft did so well this generation. Sony were arrogant when suggesting the next gen "starts when we say it does!". However, for me Microsoft have always been too focused on upselling. From the DVD playback "kit" to online they're focused so much on the "extras" its a real turn off for me. Unless they do something truly amazing I'm going for a PS4 this time.


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