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Microsoft started the bloodiest price war in console history

Author:
Jonathan Lester
Category:
Features
Tags:
Microsoft, PS4, Sony, Xbox One

Microsoft started the bloodiest price war in console history

I've never seen a price war like this before.

Sure, console manufacturers and retailers tend to sling together a few bundles ahead of Christmas and Black Friday, but usually it's a token effort intended to make the most money from put-upon parents, Christmas presents and stocking fillers before the big January sales. Often we even see prices go up to grab as much Christmas cash as possible, and false savings instead of real discounts.

Now, however, Microsoft has broken the rules and started a console bundle price war of monstrous proportions, where there's only likely to be one winner.

Us!

Microsoft started the bloodiest price war in console history

See, Phil Spencer's Xbox division has been engaged in a ruthless and desperate campaign of revisions, U-turns and scorched-earth decisions over the last few months, in an effort to repair Don Mattrick's horrible brand sabotage. Removing Kinect may have been nothing short of brutal battlefield triage, but it allowed them to slash the RRP down to undercut the PS4, then throw the leaner and lighter console into a whole host of exceptional bundles in order to make the most of its excellent Christmas exclusives. Naturally retailers got in on the action, then started competing with each other.

To devastating effect. In just one week, we've seen some of the most impressive console deals ever.

Microsoft started the bloodiest price war in console history

You can get an Xbox One, COD: Advanced Warfare, Sunset Overdrive and Forza 5 GOTY for £349.99 at Amazon. How about a console with a Windows 8 tablet and Forza 5 for £349.99. Or a Halo Master Chief Collection and FIFA 15 Xbox One bundle for £339.99 (which was further discounted to £319 at one point!). Still too much? How about an Xbox One with FIFA 15 AND Forza V for only £329.85, or an Xbox One with PES 2015 for £299!

Culmanating in this ridiculous Xbox One console bundle with five triple-A games for under £400. Not bad considering that we paid £429 one year ago!

Microsoft started the bloodiest price war in console history

Sony are old hands at price wars, though, and the confident PS4 has margins to spare. Naturally retailers were quick to get in on the action. A PS4 with GTA V and Far Cry 4 will set you back £359.99 at Argos, or a white PS4 solus for £299.97. ShopTo were quick to match the big fat Xbox One AAA bundle with a Sony alternative, including a PS4 with COD: Advanced Warfare, Minecraft, Battlefield 4, MGS V: Ground Zeroes & Wolfenstein for £399.85.

Again, not bad to say the least, seeing as the recommended price is still £349.99 and it isn't even Black Friday yet! We've rarely seen prices fall this fast, so soon, and never in such drastic pre-Christmas fashion.

Microsoft started the bloodiest price war in console history

Microsoft started the bloodiest price war in console history

It's clear that both consoles are doing their best to get their feet in the door early, to create as big a user base as possible as early as they can. Sony deservedly romped ahead last year due to their spectacular pricing, great communication and Don Mattrick's shocking mistakes, but the newly revitalised Microsoft is bouncing back and hitting hard in the only way they can: big exclusives and value.

Whereas we usually get caught in the crossfire between publishers and console manufacturers, this time we just get to reap the rewards.

Six months ago we suggested buying neither console in order to wait for better deals and better games. The story is very different now, but whether you decide to get in on the action, hold out until Black Friday or wait until the games you want are have all been released and reviewed, it's nice to see the system working for us for a change.

In no particular order, we need to give thanks and full credit to theg, preparationiskey, oUkTuRkEyIII and Jabbypans @ HUKD!

Add a comment14 comments
MattGardner  Nov. 19, 2014 at 14:26

I miss Jar-Jar.

RiKx  Nov. 19, 2014 at 14:55

I miss Jar-Jar.


I look for him every-time... :'(

Jerec  Nov. 19, 2014 at 15:12

Getting some mileage outta that pic huh?

JonLester  Nov. 19, 2014 at 15:16

Jar-Jar will return. Occasionally. When I feel like it or more likely embed the wrong picture again. :P

@Jerec: Waste not want not.

heisenberguk  Nov. 19, 2014 at 15:39

The argos PS4 bundle comes with GTA5 AND Far Cry 4 for £359 I think it is

JonLester  Nov. 19, 2014 at 15:42

@heisenberguk: So it does! I've updated the post, many thanks for pointing that out. 8)

heisenberguk  Nov. 19, 2014 at 16:04

@jon It's a great deal

Last edited by heisenberguk, Nov. 19, 2014 at 16:05
WilliamBirkin  Nov. 19, 2014 at 16:05

It's a smart move, giving Sony very little chance to enjoy profits from their own product when as a company, they are already going down hard.
It's brilliant, MS can do this for while and then just release a more powerful Xbox Two (with complete compatibility with the Xbox One software) and deliver the one-two punch to finish Sony off once and for all because no matter how well the PS4 sells, it can't correct the Billions of dollars of losses the company makes each quarter.

heisenberguk  Nov. 19, 2014 at 16:13

It's a smart move, giving Sony very little chance to enjoy profits from their own product when as a company, they are already going down hard.
It's brilliant, MS can do this for while and then just release a more powerful Xbox Two (with complete compatibility with the Xbox One software) and deliver the one-two punch to finish Sony off once and for all because no matter how well the PS4 sells, it can't correct the Billions of dollars of losses the company makes each quarter.

You sound like you take pleasure in that thought too, pretty sad really

WilliamBirkin  Nov. 19, 2014 at 16:22

It's a smart move, giving Sony very little chance to enjoy profits from their own product when as a company, they are already going down hard.
It's brilliant, MS can do this for while and then just release a more powerful Xbox Two (with complete compatibility with the Xbox One software) and deliver the one-two punch to finish Sony off once and for all because no matter how well the PS4 sells, it can't correct the Billions of dollars of losses the company makes each quarter.

You sound like you take pleasure in that thought too, pretty sad really


I'm not taking pleasure, it's just the harsh reality of the situation, one that so many lifeless PS fanboys around the net, who do enjoy the fact that the Xbox One didn't sell as well as the PS4, can't accept. It's the sheer irony of this situation that gives many people pleasure though.

RiKx  Nov. 19, 2014 at 16:40

It's a smart move, giving Sony very little chance to enjoy profits from their own product when as a company, they are already going down hard.
It's brilliant, MS can do this for while and then just release a more powerful Xbox Two (with complete compatibility with the Xbox One software) and deliver the one-two punch to finish Sony off once and for all because no matter how well the PS4 sells, it can't correct the Billions of dollars of losses the company makes each quarter.


http://static.fjcdn.com/comments/But+it+s+not+like+i+am+crazy+okay+_7ae683630a3db5876897e631db7c3fb4.png

WilliamBirkin  Nov. 19, 2014 at 16:46

It's a smart move, giving Sony very little chance to enjoy profits from their own product when as a company, they are already going down hard.
It's brilliant, MS can do this for while and then just release a more powerful Xbox Two (with complete compatibility with the Xbox One software) and deliver the one-two punch to finish Sony off once and for all because no matter how well the PS4 sells, it can't correct the Billions of dollars of losses the company makes each quarter.


http://static.fjcdn.com/comments/But+it+s+not+like+i+am+crazy+okay+_7ae683630a3db5876897e631db7c3fb4.png


Yes, Sony's definition of insanity, hoping that the PS4 changes their fortunes, over and over and over again, yet NOPE!

Last edited by WilliamBirkin, Nov. 19, 2014 at 16:47
MattGardner  Nov. 19, 2014 at 17:12

http://www.dealspwn.com/writer/wordpress/wp-content/uploads/2014/11/fc.jpg

FHP  Nov. 20, 2014 at 18:50

It's a smart move, giving Sony very little chance to enjoy profits from their own product when as a company, they are already going down hard.
It's brilliant, MS can do this for while and then just release a more powerful Xbox Two (with complete compatibility with the Xbox One software) and deliver the one-two punch to finish Sony off once and for all because no matter how well the PS4 sells, it can't correct the Billions of dollars of losses the company makes each quarter.

You sound like you take pleasure in that thought too, pretty sad really


I'm not taking pleasure, it's just the harsh reality of the situation, one that so many lifeless PS fanboys around the net, who do enjoy the fact that the Xbox One didn't sell as well as the PS4, can't accept. It's the sheer irony of this situation that gives many people pleasure though.


Sony is not just one entity. Even of Sony goes down, its part wouls split up and Sony Entertainment would survive because its profitable. If you are hoping that Sony PS4 is going away, you are more clueless about how multinational companies work than any one with a basic education. Bitching about "Sony fanboys" while sounding exactly the same makes you look like a moron.

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