Microsoft have unveiled a new golden Xbox 360 controller that will be available this August for £39.99 in the UK and $54.99 in the US.
It's super shiny, boasts the D-pad from the silver limited edition controller (i.e. the less crap one), and will no doubt make Tim Westwood incredibly happy.
Had he been alive (or indeed real) this news would no doubt have turned Auric Goldfinger into a raving Microsoft fanboy.
It will, of course, no doubt attract fingerprints and slippages like carrion attracts flies and as far as we know, you won't be able to use it with the Xbox One... which will arrive three months after this blinged-up totem hits the shelves.