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Microsoft: Xbox 360 Entertainment Apps More Popular Than Online Gaming

Jonathan Lester
Entertainment, Microsoft, TV on demand, Xbox 360, Xbox Live

Microsoft: Xbox 360 Entertainment Apps More Popular Than Online Gaming

Microsoft has been banging on about how the Xbox 360 is an entertainment centre rather than a dedicated games console over the last few months, and it appears that their gambit is paying off. According to their latest figures, players spend more time watching films or listening to music than playing online multiplayer.

The recently-released statistics state that Xbox Live users spend an average of 84 hours a month using Xbox Live services (a 30% increase on last year) - and over half of that is spent using entertainment apps like Netflix, Zune or on-demand television. Of course, it's worth noting that these numbers don't include singleplayer or local cooperative gaming. [L.A. Times]

Xbox Live recently received the long-awaited BBC iPlayer app after months of painful deliberation (and arguments about whether to charge for it, no doubt).

Add a comment7 comments
DivideByZero  Mar. 28, 2012 at 12:08

All I have to say about this is 1 vs 100.

I really wish they would bring that back! I would pay for Gold for that.

Quietus  Mar. 28, 2012 at 12:12

Those stats are stupid. As you've rightly pointed out, they don't include all those who do not play their games online. I am one of them. Well, I do, but it's a rarity. It looks to me like they're hoping people think that far, won't notice, and then they can justify their stupid (non-games-focused) dashboard.

DivideByZero  Mar. 28, 2012 at 12:17

+1 - No live for me on my 2 Xbox 360s.

Korma  Mar. 28, 2012 at 12:30

Incorrect. Half of the time is spent navigating the stupid dashboard that is plastered with 90% non-gaming items.

Is it any wonder when they focus on pushing users to all that other crap so much.

Korma  Mar. 28, 2012 at 12:38

It would be alright if it was an additional thing, but clearly this has become their focus and now the gamers are officially in the minority.

phil16  Mar. 28, 2012 at 14:03

I only use the xbox for local gaming so all this is pointless to me (I have iplayer on the bluray player anyway). Good thing it still starts a game when you insert the disc (I hate the metro UI)...

Late  Mar. 28, 2012 at 14:22

Lies, damn lies, and statistics...

If you consider there wasn't really any online service for tv/movies/music on the 360 a year ago, and they're now saying total online activity is up 30% (with just over half of that being tv/movies/music) does that mean online gaming has actually fallen by more than thirty five percent?
If so that's a horrendous drop.

Hard to imagine a big corporation like Microsoft getting stats showing such an alarming drop in trade but brushing it under the carpet with a positive spin about their new features, isn't it...

I'm surprised to hear users are averaging over 42 hours a month on non-gaming stuff, mind. There's far better ways of watching media and listening to music.

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