"Xbox One Is Geared Towards A Western Lifestyle"
Microsoft are planning on having another go at cracking the Japanese market with the Xbox One, but according to their regional director, it's not going to be easy.
"Xbox One is geared towards a Western lifestyle, and we’re looking at whether or not to launch it ‘as is’ in Japan," Microsoft’s Japanese president Yasuyuki Higuchi told 4Gamer [via OXM]. "We’re still figuring out how to deal with things like music and video services in each country. To be honest, [releasing it in Japan] as is would be difficult.”
“We have to prepare content that is relevant to Japan,” he elaborated, talking about the US sports-specific televisual content. "‘What is the best, what will today’s consumers in Japan respond to? What content is in demand?’
“We’re considering these questions now. There’s no point in a solution that does not match the market. Even if we bring NFL [on board for Japan], haha… Japan is difficult. I’m almost tempted to ask for ideas.”
It's clear that the likes of Final Fantasy XV and Kingdom Hearts III will help, but since the Xbox 360 barely made a dent in the Japanese territory over several years, they'll need to make serious in-roads into attracting other publishers and genres onto the platform (it's not a good sign that their Japanese president is already short of ideas). The Xbox One will make an appearance at September's Tokyo Game Show, but the console launch is slated for after the US and European rollout.