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Microsoft: Xbox One "Difficult" To Release "As Is" In Japan

Jonathan Lester
Microsoft, Xbox One

Microsoft: Xbox One "Difficult" To Release "As Is" In Japan

"Xbox One Is Geared Towards A Western Lifestyle"

Microsoft are planning on having another go at cracking the Japanese market with the Xbox One, but according to their regional director, it's not going to be easy.

"Xbox One is geared towards a Western lifestyle, and we’re looking at whether or not to launch it ‘as is’ in Japan," Microsoft’s Japanese president Yasuyuki Higuchi told 4Gamer [via OXM]. "We’re still figuring out how to deal with things like music and video services in each country. To be honest, [releasing it in Japan] as is would be difficult.”

“We have to prepare content that is relevant to Japan,” he elaborated, talking about the US sports-specific televisual content. "‘What is the best, what will today’s consumers in Japan respond to? What content is in demand?’

“We’re considering these questions now. There’s no point in a solution that does not match the market. Even if we bring NFL [on board for Japan], haha… Japan is difficult. I’m almost tempted to ask for ideas.”

It's clear that the likes of Final Fantasy XV and Kingdom Hearts III will help, but since the Xbox 360 barely made a dent in the Japanese territory over several years, they'll need to make serious in-roads into attracting other publishers and genres onto the platform (it's not a good sign that their Japanese president is already short of ideas). The Xbox One will make an appearance at September's Tokyo Game Show, but the console launch is slated for after the US and European rollout.

Add a comment2 comments
DivideByZero  Jul. 8, 2013 at 14:03

Well they're making a complete balls up of it in the west, maybe they will do OK out east?!

Aelynn  Jul. 8, 2013 at 20:04

Whatever they come up with for Japan, I bet I'd be way more interested in that than everything they've mentioned so far for the "West".

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