'We Hope People Weren't Confused About Games Still Being Absolutely Critical To Us'
Following the mixed reception surrounding the Xbox One reveal event (an understatement I'm keenly aware of), which dwelt on television, sports, sports television and fantasy football, Microsoft is keen to assure us that their new console will also play games. Xbox UK marketing director Harvey Eagle promises that the E3 presentation will unveil some of the "best experiences in gaming," and also confirm plenty of support for the Xbox 360 for "years to come."
"E3 is absolutely all about the games," Eagle told GamesIndustry.biz. "E3 is gaming, gaming, gaming. We've been very clear about that internally in our planning."
"Seeing is believing," Eagle acknowledged. "I understand that people want to see the games, play the games and then make a judgement. That's fair and reasonable, and we're not so naïve to think otherwise. Given the structure of the unveil tonight, we wanted to make sure that we showed real, in-game content, but the proof for many will be when they have a chance to play those games. And that's fine.
"I hope people weren't confused about games still being absolutely critical and fundamental to us," he added. "We are a gaming machine that is designed deliver the best experiences in gaming. What we want to try and do is more than that, and we have a box that can do more than that without compromising being the best games console out there.
"Ultimately, we have an ambition to grow the market, and we believe that in order to do that and bring new people in we need to deliver great gaming. But also if we can deliver great entertainment and great TV experiences all in one box, then we think we have an opportunity to appeal to even more people."
We expect that Ryse, a new "historic" Rare IP and potentially a new Crackdown title may break cover at E3. Forza 5 and Quantum Break will probably also get some extra attention, two of a promised 15 first-year exclusives.
Microsoft Studios boss Phil Spencer also told Gamespot AU that the Xbox 360 will be supported for "years to come," so we can expect some major current-gen announcements from both Microsoft and third-party publishers at E3. The festivities kick off on June 10th, though as someone who's attended a couple of E3s, I'd warn you to expect a huge amount of flam from all the major press conferences.